According to Watch House, in order to celebrate the 160th anniversary of the Tissot brand, the brand has held a number of grand celebrations in different locations. It is reported that from July 26th to October 6th, Tissot will hold a large-scale exhibition in the watchmaking hall Geneva.
For such a brand that is not only innovative, how to best explain the various journeys that the brand has experienced has become a focus of this exhibition, but in the end, everyone presented a timeline that shocked everyone, every time Everyone has witnessed every bit of the brand.
Since the 160th anniversary of the establishment of Tissot watches, Tissot has quickly captured the hearts of watch fans all over the world with its changeable, innovative, stylish and cost-effective products, and has become a watch brand that watch consumers love.
Although the large market environment is not good, the brand still confidently launched a large number of new styles. And also launched a 160th anniversary limited edition, and more attentive in publicity and promotion, so that more people like the brand.
Judging from the steps in recent years, the watch home can generally be summarized as several major points of the brand: the new movement is put into use, the high-end, low-end market takes into account, the advantages of integrated sports watches, through this marketing strategy also makes the market Seen a lot of surprises.
For Tissot, ‘time, you control’ is more than just a slogan. It conveys the DNA of the Tissot brand-Tissot has always strived to perfectly integrate cutting-edge technology and fashion design in watchmaking. Since 1853, Tissot has been innovating based on tradition, and today it has grown into the number one Swiss traditional watchmaking brand in the world. Over the past 160 years, Tissot has evolved from a watch factory headquartered in the small town of Lillac in the Jura Mountains, Switzerland, into a global brand with sales outlets in more than 160 countries. Tissot’s leading position benefits from its unparalleled ability to innovate. It spares no effort in the pursuit of the use of special materials, the development of advanced functions and the design of details. Tissot has launched more and more high-quality watches, but the price-performance ratio is more attractive than any other Swiss watch brand, which also reflects its commitment to ‘entry luxury’.