Tradition And Breakthrough-2012 Geneva Time Exhibition Independent Watchmaker Expo

The third Geneva Time Exhibition (GTE) Independent Watchmaker Expo opened in Geneva yesterday. Based on its proud new theme-The Art of Making Time-GTE 2012 warmly welcomes 52 well-known brands and top watchmakers from Sunday, January 15 to Friday, January 20 to mechanical watch professionals and connoisseurs Showcase their best watch collection.
It has been repositioned strategically and geographically, and serves as an excellent international exhibition platform for Swiss watchmaking in the most developed cities of the watch industry: this is Geneva Time Exhibition! Now entering its third year, the fair has further strengthened the quality of its exhibitors with participation from members of the Horological Academy of Independent Creators (AHCI).
The GTE 2012 Superwatch Awards Ceremony Ceremony is definitely not to be missed. The image spokesperson of the show, World Open Water Champion Swann Oberson, will present the GTE Superwatch winner. Five days before the fair will be reserved for professional visitors-distributors, retailers, investors and private customers. Finally, for the first time on Friday, January 20th, exhibitors will have the opportunity to share their art and passion with the general public.
Geneva Time Exhibition Independent Watchmaker Expo-3rd
 -Sunday, January 15, 2012-Friday, January 20
Espace Hippomène-7 Avenue de Châtelaine-Geneva-Switzerland
Sunday, January 15 –> Thursday, January 19: 10 am – 7 pm
Friday, January 20: Open to the public, 10 am-5 pm
 20 Swiss francs per person
 Free under 12


Easy Driving, Summer Still Handsome For Men

In today’s society, watches are one of the favorite items of most men’s hearts. It has strong practicality, takes up less space, and can also play a decorative role. Different occasions require different combinations and different The style of dressing also requires different watch decorations. Whenever it comes to summer, people take off their heavy coats and start to show off the beautiful dress in summer. The street is a big show. The wearer has no intention and the viewers pay attention. The different combinations of men will be seen in the eyes and they will find something different. Such wonderful is the beautiful scenery in the streets.

  Casual style

  Bvlgari’s new OCTO series of men’s watches are neither round nor square, but rather the perfect combination of two geometric shapes to create the most recognizable octagonal design, creating a large and rounded place. Geometric aesthetics. The octagonal structure of the watch and the round bezel complement each other, showing a bold and delicate style at the same time in a pure classic art tradition.

  The OCTO case consists of 110 facets, each of which is carefully crafted by hand, and polished and satin-finished, perfectly matching the overall style of the watch. Octo’s precise grasp of geometric shapes is favored by those who pursue unique tastes and sophisticated production. Bvlgari designers incorporated their surging passion into it, expressing their appeal for absolute beauty with deep shapes and rich connotations, transcending worldly fashion and elegance. OCTO is equipped with CalibreBVL193, with hour, minute and second hands, and a date window at three o’clock.

  The watch has enhanced long-term isochronism, that is, stable time difference and accuracy. The CalibreBVL movement has a diameter of 11.5 law minutes, a frequency of 28,800 vibrations (4 Hz) per hour, and a 50-hour power reserve. The finished parts of the movement, including the rotating shaft and the satin-finished drive gear, are of excellent quality.

  In this hot summer, short-sleeved men’s T-shirts are even more pleasing to men. This men’s T-shirt is 100% cotton, jersey, with a Armani logo print on the monochrome tone. The eagle looks deformed. The eagle symbolizes the brand’s supreme quality, excellence and craftsmanship, and has since made it a permanent symbol. Armani pursues a supremely simple, elegant design direction. The letters in the logo form a circle composed of round G and curved A, giving a refined and elegant new style, appearing on the shoulder of the T-shirt.

  Casual wear is men’s wear in the true sense. The delicate texture of this product makes people wear it very comfortably. The seemingly inadvertent cutting looms the beauty and strength of the human body. It represents a lifestyle, a symbol of vigor and vitality, a low-key and stylish T-shirt with a personalized watch, which brings a coolness to men in this sweaty season.

  Classic men’s formal wear

  No matter what kind of men’s taste, a decent watch is needed in life. This is the simplest decoration for men, and it is also an indispensable lifestyle product for men. Watches are most suitable for suits, especially for important and formal occasions. Such a combination definitely makes you look spiritual and tasteful. In terms of color, men’s suits are generally black or dark, so the color of the watch strap should not be too light, and the color of the dial can be brighter; the watch with the black dial should be used with caution, and the light gray suit with black dial is a Very strange combination, silver dial and enamel dial are versatile and most decent.

  The Omega Disc Flying watch continues the extraordinary tradition of disc flying series’ classic design and extreme innovative technology. The 41mm stainless steel case reveals men’s tough temperament and gentleman style. The hour and minute hands are silver hands, while the second hand is Blue, adds a touch of elegance and vitality to this silvery white dial and scale.

  This Omega Men’s 431. watch has basic time functions with a calendar display window at three o’clock. The time scale uses ancient Roman numerals and the brand’s logo is located at twelve o’clock. The delicate lugs naturally link the case and the strap. The black crocodile leather watch has a natural texture, is comfortable and beautiful, and will not appear obtrusive whether it is exposed on the wrist or hidden inside the cuff. The watch is equipped with Cal.8500 automatic mechanical movement, with a power reserve of 60 hours and 202 gems.

  Suits have always been the pet of the men’s clothing kingdom. The term ‘suit leather shoes’ is often used to describe a gentle gentleman. Suits can make people appear solemn, mature, and confident, so they are suitable for all formal occasions; suits are also suitable for people of all ages. The top needs to be decent, with some room in the abdomen and protruding shoulders. Pants should have obvious pleats and folds. Use wide belts and thick-soled shoes to add style. The good post-production process of a good suit is complicated, ironing, ironing, and high-pressure setting. It is a high technical requirement. Pay attention to care in daily life and work, dry clean at regular intervals, straighten, iron and maintain the original shape.

  There are many types of suits. In addition to some domestic brands, there are also high-level customized suits from foreign countries. The styles and colors also depend on the different preferences of different people. People can determine the range of choices based on their income positioning and find a style and brand that suits them.

  Stylish hipster mix and match style

  Casio watches represent the brand image of vitality, youth, fashion, and versatility, which has been deeply rooted in the hearts of the people, and has been known for many years as a truly versatile G-SHOCK watch. This Casio watch combines a series of cool elements, replaced with a new camouflage design, playing military style to arouse the fighting spirit in the hearts of every man. The case and strap are brown, dazzling red, and foggy gray camouflage lines, which perfectly show the tension and excitement of the most jungle warfare, giving the item extra tension.

  The dial of this watch also adopts the overall camouflage design, and the digital time display is below. In addition, this watch also has a world time display. Young people who love to travel will find this feature very useful. In addition, this watch also has high-brightness LED lighting, fully automatic calendar, daily alarm, stopwatch and other functions, water-resistant to 200 meters. Casio watches are not just a tool for recording time, it is also a style and spiritual interpretation. The fashionable design style is a self-explanation of publicity, uninhibited, full of personality, and its price is relatively close to the people. It is one of the best choices for fashionable men.

  In summer, you can choose sports outfits, casual and personal, a little playful T-shirt with five-point shorts, to make you full of sunshine in leisure time. Or the little literary boy likes to wear a hat, how to dress cool in his youth is acceptable, because in the handsome season, wearing the style you want is the best.

Summary: Many people blindly pursue the appearance of stars, I think this is completely unnecessary. Even without the elegant temperament of Andy Lau, the cold appearance of Wu Yanzu, and the versatility of Wang Lihong, men still have their own style and connotations. Individual particularity is the value of existence. After all, not everyone is a fashionista. Men’s clothing selection and matching is a science, not all people have a standard figure like a supermodel star on TV, but every type of person can find a suit that suits them, all say women’s wardrobe There is always a piece of clothing missing in it, but it is also true for men, so every type of clothing can be tried, and only changes can lead to breakthroughs and new discoveries. It doesn’t have to be a famous brand, and it doesn’t have to be expensive. Comfortable and happy to wear is the joy of life. (Picture / text watch home Li Shuai)


Casio ‘dw5600low-9w’ Joint Watch Introduction

Of all the Casio G-Shock co-branded series, this time I will introduce a very interesting one, which is the Lower x G-Shock ‘DW5600LOW-9W’ jointly launched with the New Zealand street brand Lower. The watch, a work created by the founder of Lower, Jake Pyne, is inspired by the characteristics of New Zealand farmers using leather kits. Therefore, in addition to the watch itself, it also comes with a leather case. The leather covering the mirror of the watch is quite delicate. The leather texture and the imitation effect of the buckle are stunning features, with a strong authentic style. This will be officially listed in Australia and New Zealand today.

 Among all Casio G-Shock’s co-branded collections, this time I will introduce a very interesting one, which is the Lower x G-Shock ‘DW5600LOW-9W’ watch jointly launched with the New Zealand street brand Lower, which is made by Lower The work created by founder Jake Pyne is inspired by the characteristics of New Zealand farmers using leather kits. Therefore, in addition to the watch itself, it also has a leather case. In addition to the packaging case, there is also leather covering the mirror of the watch. Exquisite. The leather texture and the imitation effect of the buckle are stunning features, with a strong authentic style. This will be officially listed in Australia and New Zealand today.


The First Oval Seven-day Chain Three Question Table In Audemars Piguet

Audemars Piguet Millenary Millennium Winding Minute Repeater is the world’s first oval minute repeater and the first 7-day chain minute repeater. It is also the first to apply Audemars Piguet. The new minute meter of the escapement system means that its escapement system does not require oil lubrication, which improves reliability and reduces maintenance costs. Audemars Piguet’s overall performance this year can be ranked among the top three SIHH, and this minute repeater also wins with its overall performance, it can be called a perfect work. At the same time, the unique and contemporary Millennium series is one of Audemars Piguet’s most classic collections. The new millennium minute repeater is equipped with a movement that uses the latest research and development achievements of the watch factory. It not only minimizes the power loss rate, does not require oil lubrication, and travels more accurately. The best performance is stable and durable, and it also has excellent shock resistance. The balance-hairspring adjustment mechanism is also different. It is not only a hairspring, but has a double-layer hairspring structure. Even if instability occurs, the balance can be restored by the automatic compensation, so it has better isochronism. The movement is equipped with three barrels, two of which can provide up to 7 days of power reserve, and the third barrel is designed to strike the timepiece device, which is 2.5 times larger than the ordinary barrel To make the minute repeater watch have a perfect timekeeping sound. As for the safety device, this watch also uses a dial and balance wheel stop device to facilitate time adjustment and prevent users from operating incorrectly during the time reporting process. On the novel ‘stage’ of the titanium horizontal ellipse case, various mechanical devices are hidden and coordinated with the dark gray K gold eccentric hour and minute dial at 3 o’clock and the small seconds dial at 7 o’clock. The hammer and gong of the timepiece device together played a harmonious and beautiful 3D music dance show on the wrist.


Swiss Artist Robin Meier Selected As The First Artist Of The 2015 Audemars Piguet Art Creation Commission

Audemars Piguet is pleased to announce that Swiss artist and composer Robin Meier has been selected as the first artist of the Audemars Piguet Art Commission. Meier will work with Audemars Piguet and the prestigious plan guest curator Marc-Olivier Wahler to create a new themed artwork for the Art Basel, which will debut in Basel in June 2015. Meier’s creation is based on the theme of ‘synchronization’ and the natural cycle of nature. Through a single rhythm, seemingly unrelated concepts and objects are linked to present another level of meaning.
   Meier’s sound works and installations focus on nature and artificial intelligence as a form of self-organization or collective intelligence. With the help of professional laboratories and scientists, he explores how order arises in a chaotic situation, and uses scientific research to express artistic ideas. Meier will create a large installation for the first Audemars Piguet art creation commissioning project, combining music, fireflies, bioluminescent bacteria, and puppets in the same rhythm, connecting disparate fields. These self-synchronizing creatures and systems are beating together under the power of a single rhythm, injecting a unique rhythm into the entire exhibition space. Meier’s interest in time patterns echoes the harmony and consistency exhibited by Audemars Piguet’s sophisticated mechanics.
   Earlier, Meier was invited to Le Brassus, the birthplace of Audemars Piguet, to learn about the brand’s fine watchmaking tradition, professional craftsmanship and innovative technology for the past 140 years. The superb craftsmanship, forward-thinking, and superb technology shown in his breakthrough works are in line with Audemars Piguet’s watchmaking traditions and are the main reasons why he stands out in this plan. In the cultural works of the 45th Art Basel, Meier’s new large-scale sound effects installation is particularly eye-catching, which reflects the spirit of innovation created by Audemars Piguet.
   In cooperation with internationally renowned curator Marc-Olivier Wahler, Audemars Piguet assists Meier’s projects in all aspects. The distinctive Audemars Piguet art creation commission plan not only provides production resources for brand-new creation, but also connects with professional knowledge in the process of creating a new commission plan. For this project, Audemars Piguet works with researchers and related organizations, such as the Swiss Papilioram Foundation to raise awareness of tropical forests and biodiversity. Meier will work with the Papilioram Foundation, artist André Gwerder, and a team of scientific research professionals from the fields of genetic engineering, computer science, firefly reproduction, cymbals, bioacoustics, and cognitive science to create this commissioned artwork.
The Tragedy of the Commons (2011) by Robin Meier and Ali Momeni

   Marc-Olivier Wahler, the guest curator of this project, is the founder and director of the Chalet Society in Paris. Wahler, who was born and raised in Switzerland, has a close cultural connection with the development of Swiss fine watchmaking, and brings the experience of organizing more than 400 exhibitions in the past 20 years to the Audemars Piguet art creation commission. The first work will debut at the Basel Art Fair in Basel in June 2015, and will be rotated every year in various hosted areas of the Basel Art Fair, including Hong Kong (2016) and Miami Beach (2017 ) And return to Basel in 2018.
   Robin Meier, the first selected artist of this commissioned project, said: ‘The concept of synchronization pervades every corner of nature, from the quantum to the cosmic level. It is no exception. The Audemars Piguet creative commissioning project allows me to explore two thinking directions. Clear and measurable, the other is implicit and subjective, but both are invariably moving towards the ‘synchronous’ phenomenon. By collaborating with different scientific researchers and experts around the world, this plan has enabled my art research Make the most of it. This project also allows us to penetrate all disciplines through art and try to unravel the basic principles of voluntary organizations and the collective wisdom of nature. ‘
   Curator Marc-Olivier Wahler said, ‘As the first guest curator of this series, I am very pleased to be working with Robin Meier in the first Audemars Piguet commission for art creation. Meier’s work fully reflects complexity and time With innovative and superb skills, his latest art commissioned work will further explore the limit between materials and technology. Audemars Piguet’s art commissioning program will assist Meier to take his work to a new level and gradually realize this wild creation. ‘- –


2013 Basel Patek Philippe 7121j-001 Watch Real Shot

[Special Report from Watch House Basel] On April 25, 2013, the annual watch industry event Basel International Watch Fair kicked off. The watch house team went to Switzerland. In front of you, we will bring the exhibition report in the first time, and send the new watch pictures of major brands as soon as possible. Here I will bring you new Basel products and PP real shots. Friends who like it can see it first.

 Patek Philippe’s women’s moon phase watch series welcomes a new member. The new Calatrava Ref. 7121 watch, launched this year, is set with 66 brilliant-cut diamonds, like a dazzling galaxy. This classic and fascinating treasure seems to make every minute countless endless charm. The timing of the Calatrava Ref. 7121 debut was just right. For modern women who are fashion-conscious and confident, mechanical watches are now their undisputed first choice. It would be perfect if you could add some complexity. If the brilliance of diamonds blooms again, it can be said that the dream comes true. Patek Philippe’s new hand-wound moon phase display Calatrava women’s watch combines these three elements. This watch is particularly striking with its classic elegant, gold-tone round official Calatrava case.

 The new moon phase reveals that the Calatrava Ref. 7121 watch is 33 mm in diameter and is stylish and unconventional. Such a rare treasure is worthy to accompany you throughout your life. It can be used as a perfect jewelry and a reliable timing device. The development and manufacturing process of this watch incorporates many unparalleled features. The first is Patek Philippe’s unique design-for decades, Patek Philippe’s design has been known for its unique and timeless charm. The classic round Calatrava case is carefully crafted from Patek Philippe in yellow gold and polished by hand. The ‘Official Style’ styling includes round case sides, vertical lugs and screw-fastened strap pins. Almost a century ago, when the first official watch was born, this unique shape became very popular, further proving that true beauty does not fade with the passage of time.

 The creamy white dial is feminine and feminine, and the fine grain texture makes it more smooth and silky. The soft background highlights the bright light of gold three-dimensional Porcupine figures, gold hands and 66 top-quality flawless Wesselton diamonds. The total weight of the diamond is about 0.54 carats. The bezel is dotted with a miniature galaxy on the wrist, which surrounds the watch, shining a little bit of starlight. All this perfectly shows the characteristics of this moon phase display watch, and the small moon phase window at 6 o’clock shows you the subtle changes of the moon phase, year after year, and never ends. The moon and stars are adorned with gold powder, which perfectly echoes the gold ‘Poire Stuart’ hour and minute hands and elegant leaf-shaped second hands. The slightly curved sapphire crystal glass back protects the dial and these delicate decorative elements.
 Manually wound mechanical movement
 Caliber 215 PS LU
 Moon phase, small seconds dial
 Bezel set with 66 diamonds (~ 0.52 ct)
 Grained, cream-colored dial, gold applied numerals
 Strap: alligator with square scales, hand-stitched, matt pearly beige
 Prong buckle
 Sapphire-crystal case back
 Water resistant to 30 m
 Gold style
 Case diameter: 33 m
 The pictures and information collected by the reporting team in front of the Watch House will be uploaded to the special topics in Basel, so stay tuned.
 Watch home 2013 Basel international watch exhibition special website:


Tissot Holds A Grand Exhibition In Geneva To Celebrate The 160th Anniversary

According to Watch House, in order to celebrate the 160th anniversary of the Tissot brand, the brand has held a number of grand celebrations in different locations. It is reported that from July 26th to October 6th, Tissot will hold a large-scale exhibition in the watchmaking hall Geneva.

 For such a brand that is not only innovative, how to best explain the various journeys that the brand has experienced has become a focus of this exhibition, but in the end, everyone presented a timeline that shocked everyone, every time Everyone has witnessed every bit of the brand.

 Since the 160th anniversary of the establishment of Tissot watches, Tissot has quickly captured the hearts of watch fans all over the world with its changeable, innovative, stylish and cost-effective products, and has become a watch brand that watch consumers love.

 Although the large market environment is not good, the brand still confidently launched a large number of new styles. And also launched a 160th anniversary limited edition, and more attentive in publicity and promotion, so that more people like the brand.

 Judging from the steps in recent years, the watch home can generally be summarized as several major points of the brand: the new movement is put into use, the high-end, low-end market takes into account, the advantages of integrated sports watches, through this marketing strategy also makes the market Seen a lot of surprises.

 For Tissot, ‘time, you control’ is more than just a slogan. It conveys the DNA of the Tissot brand-Tissot has always strived to perfectly integrate cutting-edge technology and fashion design in watchmaking. Since 1853, Tissot has been innovating based on tradition, and today it has grown into the number one Swiss traditional watchmaking brand in the world. Over the past 160 years, Tissot has evolved from a watch factory headquartered in the small town of Lillac in the Jura Mountains, Switzerland, into a global brand with sales outlets in more than 160 countries. Tissot’s leading position benefits from its unparalleled ability to innovate. It spares no effort in the pursuit of the use of special materials, the development of advanced functions and the design of details. Tissot has launched more and more high-quality watches, but the price-performance ratio is more attractive than any other Swiss watch brand, which also reflects its commitment to ‘entry luxury’.


The Choice For Mature Men Kunlun 753.231.91/0f81 An32 Watch

Kunlun was founded in 1955. Although it was not long established, it quickly grew into a well-known watch manufacturer recognized by the world. Kunlun’s Admiral Cup series is one of Kunlun’s signature series. In 1956, the Royal Ocean Race Club hosted the Admiral’s Cup Regatta and became one of the best sailing competitions in the world. In order to commemorate this event, Kunlun introduced a square watch, and the case was re-made. The design, with a dodecagonal case and twelve international nautical flags, only the Admiral Cup series watch took shape. Today, let’s enjoy the 753.231.91 / 0F81 AN32 watch in the Admiral Cup series.
       This Kunlun 753.231.91 / 0F81 AN32 watch is a men’s automatic mechanical watch, this watch is definitely the last big guy, it has a diameter of 50 meters. Coupled with the rose gold material and unique dodecagon shape design, this watch is not ordinary people can control, but if you are a mature male with a thick wrist, then it will be on your wrist again Showing indescribable domineering. The black dial design and mild rose gold color are also very comfortable. Black represents the calmness of men, while gold and red are like the glory in the years that have passed.

    The appearance of this watch is very distinctive. In addition to the unique 12-sided case of the Admiral Cup series, its crown is also placed on the left side of the case, making the watch unique. Its 12 hour markers on the dial are also of great significance. These 12 hour markers are 12 nautical flag patterns, which show the significance of this series. The bottom cover of the watch is also engraved with the relief of the Admiral’s cup holder. While showing its historical significance, it also echoes its name. In short, the design of 753.231.91 / 0F81 AN32 is quite outstanding.
    The Kunlun 753.231.91 / 0F81 AN32 watch not only has an outstanding and unique appearance, but also has good functionality. At the 6 o’clock position of this dial, there is a large calendar window for displaying the date information of the day. The calendar window displays information with white Arabic numerals on a black background, which makes us still look very clear.
    This watch also has a chronograph function, similar to a normal chronograph watch. The time display of this watch is also realized by the central hour hand, central minute hand and small second dial, so that it is a wrist during normal normal operation. Table saves power. What’s more important is that its central second hand is also liberated for the timekeeping function of the watch. It realizes the timekeeping function of the watch with the 30-minute chronograph dial and 12-hour chronograph dial, which also makes it very convenient for us to read. The second hand gives us clear information about timing.

    Kunlun 753.231.91 / 0F81 AN32 is an automatic mechanical watch. Its movement is a self-produced automatic mechanical movement CO753. The diameter of this movement is 29.89 mm, which is larger than the size of its case. In terms of size, the size of this movement is too small. This movement has an oscillating frequency of 28,800 times. This oscillating frequency can support its good performance and make the watch have excellent stability when traveling. The application of 27 jewel bearings not only reduces the friction between the gears during operation, extends the life of the watch, but also makes the appearance of the movement look more beautiful. In addition, this movement can also provide a 48-hour power reserve, which is in line with modern people’s work and rest time, can perfectly adapt to people’s pace of life, and provide convenience for friends who do not like to represent the weekend. In summary: the function cannot be said to be very powerful, but the timekeeping function and the date display function can provide us with good help in life, and Kunlun’s self-produced movement is a strong support for the excellent performance of this watch. In summary, this watch has a good performance both in terms of appearance and internal movement performance. I believe it will be a good product for mature men’s wrist.


Different Cartier Multi-layer Dial Calendar Watch

Since its birth, Cartier has relied on functional and practical mechanical technology to create classic and unique works for high-end watch lovers. The new Rotonde de Cartier calendar watch perfectly fulfills this goal. As an efficient and practical timepiece, it fully reflects the balance between tradition and modernity that only the largest watchmakers can achieve.

 The annual calendar is a new star in the watchmaking industry. It has been successfully commissioned for less than 15 years and has quickly become an indispensable date display function for daily watches. Although the almanac is easy to operate and can be adjusted without resetting, it has never appeared in the Cartier watch series before. To meet the expectations of watch enthusiasts, the Cartier movement research and development team incorporated this feature into Rotonde de Cartier watches, displaying complete and accurate year-round calendar information on the dial.

 The simple calendar function, that is, the mechanism of displaying the date through a window or pointer, must be manually adjusted at the end of each 30-day month (ie, the month with an even date) to ensure that the watch is synchronized with the calendar. However, this simple corrective action is often forgotten, which may cause small errors every month and need to be corrected manually.

 Manually winding the crown, skipping the 31st, and directly displaying the 1st, this irrelevant mechanical system quickly became annoying. Because of this, watchmakers invented the perpetual calendar mechanism in the 18th century. As long as the timepiece is operating normally, the dial can directly display accurate calendar information without further adjustment. Although this machine with digital memory is fascinating, it can still cause trouble if it is stopped for a long time. This highly precise model requires a lot of operation if the calendar display needs to be readjusted, so that the watch owner sometimes has to consult professionals.

 In order to avoid the restrictions when starting the watch, the Cartier movement design team developed a reliable, efficient and tough mechanism for the Rotonde de Cartier calendar watch, which can automatically adjust the date at the end of each month (different between 30 and 31 days). Month), and the week and month are displayed throughout the year. Except for February 28 or February 29 to March 1, manual operation is required, no other adjustments are required.

 Cartier’s new 9908 MC workshop refined movement has a unique setting mechanism that can adjust all the calendar information (day, date and month) through the winding crown. This simple setting system avoids adding any adjustment device to the case, which simplifies daily use to the maximum.

 In this Rotonde de Cartier calendar watch, Cartier chose to use the 1904 MC movement as the basis, and directly load the calendar device on the main plate of the movement. Thanks to countless tests, the large calendar display window at 12 o’clock on the watch can display independent two-digit numbers, and the cascade control system operated by the winding crown can quickly set up various displays of the annual calendar, and these designs are available Favored by lovers of fine watchmaking. This exceptional movement, completely developed in-house by the Cartier brand, is very new and incorporates many important features, including a semi-instant mechanism that converts a large calendar into two independent numbers (about an hour conversion period), ensuring this advanced The watchmaking paradigm has the highest timing stability. In this system, the needle wheel on the large single-digit display panel drives the ten-digit four-pointed star wheel to rotate. The single digit display is the real core component of the calendar system, and at the same time has another secret-a simple and clever mechanism, the month memory cam is directly combined with the light rim of the calendar device, and once the current month is set, it can be accurate Ground display for 30 or 31 days.

 The device has unparalleled efficiency and is designed to calculate the length of odd and even date months (except for February, which changes from 28 days to 29 days every four years), and will not affect the accuracy even under strong vibration.

 Cartier designers successfully combined the date display with the day of the week and month display with a pointer puller. This automatic calendar is also rigorously tested to meet the needs of everyday life.


The Tough Guy Of Sea, Land And Air! Bell & Ross Challenges A New Future

BELL & ROSS has a close relationship with the three major elements of sea, land, and air. It has always been shown in the tough guy style. Today, when BELL & ROSS releases new models to warm up the Basel Watch Fair, it also launches a series of carefully designed advertisements for watches. The ads will take the professional elite of sea, land and air as the protagonists to present watches Powerful posture in the sky.

BELL & ROSS, which has always shown people in a tough guy style, is not only a brand new watch, but also a new and exciting new ad is about to be launched.

This time, BELL & ROSS has set the title of the new campaign to ‘Watch Beyond’! The title ‘Watch’ is actually a pun, which means that it is accompanied by more sophisticated and practical advanced timepieces, and strives for excellence. The other meaning is to encourage everyone to look forward and to have a broad vision. Wear a helmet, goggles, or Diving goggles, a country dedicated to elite professional fields.
The visual design concept of the advertisement is also closely linked to the ‘Watch Beyond’ title, which allows everyone to try to substitute the extreme environment of professional elite work, and also lets you understand that the timepiece on the expert’s wrist is not only a tool to assist them in completing the task, but also Always a trusted companion.

BELL & ROSS’s “Beyond” ad title not only represents professional timepieces, but also drives everyone to expand their horizons and see the future

In addition, the graphic design of the advertisement is based on the new models of the Aviator and Vintage series. The first advertising photo was taken in the air. A fighter pilot wore one of the classic designs of BELL & ROSS BR-03 Black Matte wrist The watch was followed by the RS17 chronograph advertisement, themed with the BELL & ROSS brand alliance with Renault Formula One team partners. The Renault team test photos in the advertisement were taken at the famous Barcelona Circuit Advertisements for other editions will appear from March 22, along with the new models presented at Baselworld. This time, the BELL & ROSS series of ads includes 4 print ads and 2 videos, which will be launched in 2017. The full content is worth looking forward to!