Nomos New Watch First Automatic Version

Nomos new watch debuts self-winding version
The German style has always been rigorous, simple, and practical in design. It is not so much a stereotype, but in some ways it is quite in line with the NOMOS model. Although compared to Lange and GLASHÜTTE ORIGINAL, which also rose in the Glashütte region of Germany, NOMOS does not focus on the research and development of high-end technology like the previous two, but it does not mean that NOMOS will only have simple and practical basic watch designs. In 2007, the brand not only released a barrel-type bracelet movement, but also developed a tourbillon movement. It also has German-style gooseneck trimming, 3/4 plywood and K gold sleeves In fact, it already has the stance of advanced movement. However, while proving their strength, the brand returned to basic practical functions, released a new Club series, and launched a version of the automatic movement in 2008.
分钟 The minute scale is shown in red above the hour mark, which is quite intimate in design; in addition, the pointer with a black frame on a red bottom is eye-catching and also one of the features of the series. Through the reflection of light and shadow, we can vaguely see that the small second dial at 6 o’clock is engraved with circles of concentric circles, which adds a lot to the simple and clear faceplate design.
♦ Increase the table diameter and then upgrade
With the increase of the internal components of the movement, the thickness has also increased to 4.3mm, and the size of the case has also increased from the original 36mm to 41.5mm. . In addition, the series also uses the transparent bottom cover design for the first time. Not only can you see the carefully polished Geneva ripples on the splint and automatic plate, but the movement itself is also embellished with fish scales. . On the other hand, the watch has also made a few small changes on the face plate, such as the small second dial at 6 o’clock, and added a number display on the scale. Circles of concentric circles are simple. The clear faceplate design adds a lot of color.
In addition to being polished with Geneva waves, the plywood is also decorated with fish scales, which makes it easy to see the fine craftsmanship of the watch.


Rado Hyperchrome New Ceramos ™ Titanium Carbide Ceramic Watch

Rado’s HyperChrome series has two new models that were first introduced at the Baselworld Watch & Jewellery Show in 2012. Rose gold or gold-colored parts in the two new models are made of Ceramos ™ titanium carbide cermet innovative materials.

Wonderful light on your wrist
 With the coming of the festive season, we are all eager to seek a gorgeous atmosphere, lighting the carnival feast with perfect accessories. Swiss radars not only focus on decorating your appearance, but also consider your comfort. It is with this understanding of customers that the Swiss Rado HyperChrome series has added two new models that made their debut at the Baselworld Watch & Jewellery Show in 2012. The rose gold or gold-colored parts of the two newly introduced models are made of Ceramos ™ titanium carbide cermet innovative materials, and the design inherits many classic features of other models of the HyperChrome series. Ceramos ™ titanium carbide cermets are lightweight and extremely hard. They are not only hard to wear, they also adapt to the body temperature of the wearer.

High-hardness aesthetics: Ceramos ™ titanium carbide cermet
 Ceramos ™ titanium carbide cermet is a combination of titanium carbide and metal alloy. Before calcining or “sintering” at a high temperature of 1,500 ° C, the material is subjected to a high pressure injection molding process of 1,000 bar. Swiss Rado introduced the platinum gold Ceramos ™ titanium carbide cermet in 2010. This new color is created by precisely adjusting the composition of high-tech ceramics and their metal binders. Although gold watches are prone to scratches, the high hardness of Ceramos ™ titanium carbide cermets allows them to maintain a high degree of wear resistance even after years of use.
Long-lasting design shines forever
 When you buy Swiss radar, you get more than just a reputable brand. Swiss radars are known worldwide for their innovative designs and revolutionary materials, creating many of the world’s most recognized timeless classics. Whether you are looking for the perfect accessory for yourself or choosing the perfect gift for your loved one, the Swiss radar is the most dazzling choice for this carnival shopping season.
Swiss Rado HyperChrome series is available in rose gold and gold Ceramos ™ titanium carbide cermets and is available in S (quartz) and L (automatic) models.
Swiss Radar HyperChrome Series

(Rose Gold / Gold Ceramos ™ Titanium Carbide Cermet, S)
Movement 7 ¾ ETA 956.112, quartz movement, 7 stones, three-handed,
Date display at 3 o’clock
Dial Tai Yang grain silver dial
12 rose gold / gold scales with white luminous
Rado logo in grey print
Case: Polished stainless steel
Polished rose gold / gold Ceramos ™ titanium carbide bezel
Polished rose gold / gold coated stainless steel embedded parts
Polished stainless steel crown, back cover
5 bar (50m) waterproof
Mirror Sapphire crystal with anti-reflective coating on both sides
Hands Hour and minute hands: rose gold / gold, black finish with white luminous
Second Hand: Rose Gold / Gold
Strap Three-row polished stainless steel strap
Rose gold / gold Ceramos ™ titanium carbide cermet links
Tri-folding titanium buckle
Size 31.5 x 30.0 x 8.6
(Width x length x height in millimeters)
Swiss Radar HyperChrome Series


(Rose Gold / Gold Ceramos ™ Titanium Carbide Cermet, L)
Movement 7 ½ ETA 2824-2, automatic movement, 25 stones, three hands,
The date display is at 3 o’clock and the power reserve is 38 hours.
Automatic silver hammer, pattern-modified movement
Dial Sunprint Silver Dial
12 rose gold / gold scales with white luminous
RADO swivel anchor sign for Swiss radar
Grey printed Rado logo and Automatic logo
Case Polished stainless steel
Polished rose gold / gold Ceramos ™ titanium carbide bezel
Polished rose gold / gold coated stainless steel embedded parts
Polished stainless steel transparent back cover
Polished stainless steel crown
5 bar (50m) waterproof
Mirror Sapphire crystal with anti-reflective coating on both sides
Hands Hour and minute hands: rose gold / gold, black finish with white luminous
Second Hand: Rose Gold / Gold
Strap Three-row polished stainless steel strap
Rose gold / gold Ceramos ™ titanium carbide cermet links
Tri-folding titanium buckle
Size 40.0 x 38.0 x 11.2
(Width x length x height, unit: mm)


Audemars Piguet Royal Oak Series Watches Will Appear At The Antigouron Auction

Antiquorum Auctioneers will hold a ‘Masterpiece Collection of Modern and Antique Timepiece Auction’ at the Grand Hotel Kempinski in Geneva on May 13. At that time, Audemars Piguet will bring more than 50 Royal Oak watches to celebrate the 40th anniversary of the brand’s iconic Royal Oak.
   This auction features many Audemars Piguet boutiques, including the Royal Oak A Series 88 large-scale watch made of tantalum and 18K rose gold for the first time in 1972, and Sydney to Hobart in the 1998 limited edition Royal Oak series Watches and 2003 Alinghi edition watches. Other complex watches will also join the auction, including the Royal Oak skeleton perpetual calendar watch from 1997 and the Royal Oak large complex watch with 786 diamonds in 2002. In addition, Royal Oak offshore watches will also appear in auctions, including a special limited edition commemorative version of the Royal Oak of End of Days launched in 1999 in collaboration with Arnold Schwarzenegger Offshore automatic watch.
   In addition, the auction will present several models commemorating contemporary celebrities, including a limited edition of 10 Georgio Armani limited edition 001 Royal Oak 18K white gold automatic chronograph watch. Another highlight of the auction-the 2012 41mm Royal Oak Stainless Steel Watch (15400ST) will also be unveiled. The first finished product of this model is used for auction, and the proceeds will go to the Audemars Piguet Foundation to support the global forest protection cause.


The New Hublot Big Bang Ferrari Watch Arrives In China – Ferrari F1 World Champion Unveiled At Hublot Shanghai Hang Lung Plaza Store Reopening Celebration

Hublot Greater China General Manager Louis Biver (Loic Biver) and Ferrari F1 World Champion Sebastian Vettel and Ferrari Team Manager Mr. Maurizio Arrivabene celebrated the grand launch of the new Big Bang Ferrari watch in China, and unveiled a new Hublot store in Shanghai Hang Lung Plaza. When the spirit of racing that broke the limit and the passion of professional watchmaking skills collided, this encounter perfectly explained the unique concept of Hublot “becoming the first, unique and different”!

Since November 2011, the collaboration between Hublot and Ferrari has entered its sixth year. Refined and durable, dedicated and professional, the two brands uphold the common pursuit of innovation, extraordinary quality and powerful performance, and work together to continuously expand the boundaries of dreams. Designed for superior functionality is an indispensable philosophy on both sides. Today, Hublot and Ferrari are closely connected to each other and have established channels of interaction in the two major industries.

In this regard, Loic Biver, general manager of Hublot Greater China, said: ‘Ferrari is one of Hublot’s most important partners. This collaboration has blossomed endless inspiration and fully integrated rich elements, which is exactly this idea. The ‘Big Bang’ brought us together. After five years of unremitting efforts, the fruits are obvious to everyone, and the works we have created have received high praise. Every cooperation with Ferrari is full of expectations. , The new Big Bang Ferrari watch represents the perfect match between the DNA of the two brands, and the arrival of Vettel is the finishing touch, bringing red luck to this store. ‘

As the latest masterpiece of the Hublot Ferrari series, the Hublot Big Bang Ferrari watch cleverly combines Hublot’s ultimate pursuit of quality and Ferrari’s ultra-high level of design, expanding the inherently powerful performance and stylish details. To the entire Xinjiang region. This watch is inspired by the infinite creativity and classic elements of the latest Ferrari racing car-the eye-catching yellow calendar window is inspired by the tachometer of the Ferrari racing car, and the legendary Ferrari ‘Spring Horse’ logo is finely carved at 6 o’clock The exhaust fan-shaped second display is located at 9 o’clock, which is dizzying, as if facing the complicated dashboard of a racing car. Looking from the crown, a thin red line shines on the side of the table, just like the charming lines on the rear of the Ferrari LaFerrari sports car. The extended buttons on both sides of the crown are mounted on the rotating lever, the same design as the sports car pedal. The ‘Ferrari’ logo can be seen on the other side of the case, decorated with a bright bright red on the classic ‘sandwich structure’ case. The exquisite curves, meticulously carved details, Ferrari racing elements that always come into view, and a unique new material-one-way carbon fiber version are available. The surging power of the watch is derived from the Unico chronograph movement independently developed by Hublot. The mechanical force of the gear operation makes people relive the warm heartbeat brought by extreme speed.

The guests on the day also witnessed the re-opening of the Hublot Shanghai Hang Lung Plaza store. The newly decorated store fully demonstrated the luxury and innovative brand DNA, and also highlighted Hublot’s creative “art of fusion”. The 85-square-meter specialty store is decorated with black lava stone, black marble floor, graphite leather furniture, glass and polished stainless steel lamps. The contemporary style and design aesthetics complement each other. Pop watch art paintings and pop art elements on the wall decoration make the colors perfectly blend into the palace of time in the explosion and collision, and the jumping colors add a modern and avant-garde feel to the original cold-colored shops.

Extending from Nyon, Switzerland to Maranello, Italy, the connection between Hublot and Ferrari is an infinitely forward track. Since Hublot became Ferrari’s global strategic partner in 2011, the two parties have not only jointly created a number of unparalleled masterpieces of limited edition watches, but also become the industry’s bestseller in the alliance of a comprehensive brand image and commercial promotion. With the BIG BANG Ferrari watch, Hublot has created a series of patented material innovations such as magic gold and red ceramics; the MP-05 ‘LaFerrari’ watch is also equipped with its own production movement that breaks the world record for power reserve. Since the beginning of 2013, Hublot has appeared on the body of the Ferrari team and racer clothing on the F1 circuit. From the management team of the Skuderia Ferrari team to the mechanics, the entire team is fully integrated into the HUBLOT family, igniting the passion of Ferrari fans around the world with unprecedented magic!


Citizen Light Kinetic Energy Subtraction Fashion

Recently, the most popular topic in the global arts and construction industry is the completion of the Louvre Branch of the Louvre in France. The natural and peaceful symbiosis of architectural philosophy once again allows the world to see the forward-looking and restrained places of Daiwa’s aesthetic fashion. With the design attitude of ‘The Fusion of Technology and Beauty’ and the purest manner to show the most noble fashion attitude, it has launched the CITIZEN The Signature Collection top watch. Let the wearer use minimalist, pure, quiet elements, the ultra-thin model of 1 cm and the ergonomic design of the arc allows the watch to talk to the wearer, so that every moment of time is legend.

From the top fashion of the 16th century, low-key and restrained subtraction fashion
 The general manager of CITIZEN Taiwan Branch, Mr. Gu Yangyi said that the CITIZEN The Signature Collection series, named after the Latin script that appeared in the middle of the 16th century-Signatura, represents an important seal officially recognized. For example, those who have won this honor have become a symbol of high-end tokens, and to some extent, they are also synonymous with the top fashion in medieval Europe. Coincidentally, during this period, watch craftsmen also began to cast clock technology, from large public timepieces, to home personal design considerations, writing a new page for the history of clocks. As of 2013, Taiwan CITIZEN officially introduced this series, providing a low-key subtraction fashion style choice for conservative watch connoisseurs.

Teachers’ balanced aesthetics, six classic masterpieces
 The six masterpieces introduced for the first time present a minimalist and luxurious design purpose, using the different primary colors of metal materials to match the harmonious watch design. With the golden ratio of 40mm-43mm, the wearer achieves a perfect balance between the timing recognition and the perfect visual aesthetics. On the surface, the logo and the whole point are marked with 3D method to add design texture. At the same time, the overall surface uses Durtect hardening technology to strengthen the structure of the overall design, and the classic masterpiece of CITIZEN The Signature Collection can be passed down forever.
 The light kinetic energy model AQ3001-54A has an all-white platinum color scheme, AQ3001-54E features an obsidian-colored surface, and AQ3004-56A through the gold and platinum color scheme. Three watches are equipped with A080 light kinetic movement. The legendary watchmaking process is displayed in a thickness of 1 cm, and a unique power reserve display is added at ten o’clock. Like a car oil meter, it accurately displays the remaining power. Matching, to achieve a model of aesthetics. In order to satisfy the players who love the traditional timekeeping fun, three mechanical watch works are presented simultaneously. Through the numerous fine parts and assembly technology, the 9011 movement / 24 stone is configured to make the overall surface thickness 12cm beautiful and thin, more contemporary. Design beauty. The NB0064-50A uses the two colors of K gold and platinum to present a distinguished color match, the obsidian surface of NB0060-51E presents a solid and mature style, and NB0060-51A provides the wearer with a pure surface design in pure white color.

 From the 16th century top style, 1 cm ultra-thin phenotype and the most ergonomic CITIZEN The Signature Collection series.

The Signature Collection series returns to the fusion between the wearer and the watch, creating a simple and avant-garde fashion style.


Girard-perregaux Launches Elegant And Unique 1966 Full Calendar Watch

Girard Perregaux 1966 watch combines the functions and style of the traditional luxury watchmaking industry without leaving a trace.
    Girard Perregaux 1966 watch combines the functions and style of traditional luxury watchmaking in an elegant and fashionable way. The round case of 40 mm has beautiful lines and is polished to perfection; the watch is equipped with a precision full-calendar movement that can display the date, week, month and moon phases.
   The proportioned and slightly arched dial is equipped with exquisite leaf-shaped hands. The window at 12 o’clock shows the day of the week and the month, the moon phase at 6 o’clock, and the date on the outer circle.
    With perfect symmetrical proportions and clear time display, Girard Perregaux 196 6 white gold full calendar watch is a model of superb design and excellent style. Through the sapphire crystal case back of the watch, you can see the GP033M0 mechanical movement, which was created exclusively by Girard Perregaux.
    Girard Perregaux 1966 white gold full calendar watch is available in dark black or silver white opal luminous dial.
Girard Perregaux 1966 White Gold Full Calendar Silver Opal Luminous Dial

Technical specifications
White gold case
Diameter: 40 mm
Sapphire crystal with anti-glare coating
Sapphire crystal case back
Water resistance: 30 meters
Girard Perregaux GP033M0 movement
Self-winding mechanical movement
Movement size: 11 ½’’’
Frequency: 28,800 vibrations / hour (4 Hz)
Power reserve: at least 46 hours
Gems: 27
Functions: hour, minute, long second, full calendar (with date, day,
Month and moon phase indication)
Alligator strap with pin buckle
Price: HK $ 190,000


Open The Era Of Touch-screen Watches Tasting Jaeger-lecoultre Amvox2 Dbs Transponder

During the 12th Beijing International Automobile Exhibition, Jaeger-LeCoultre joined hands with Aston Martin to present the Jaeger-LeCoultre AMVOX2 DBS Transponder forward watch, the first with control A mechanical timepiece with the power of a top sports car. This is not only a breakthrough in timing and craftsmanship, but it has also opened up a whole new field for the watch industry. Today let us fully appreciate its other charms. The official model is: 192243A

Aston Martin DBS is a veritable luxury sports car that fully demonstrates Aston Martin’s unique values ​​for power, beauty and passion. The Jaeger-LeCoultre AMVOX2 DBS Transponder watch specially made for Aston Martin DBS owners. It combines traditional superb watchmaking technology and high-tech mechanical technology. As a technical support, it is designed for V12 engine DBS sports cars. Out of close cooperation between the two brands.

腕表 This watch contains a miniature transmitter for activating the Aston Martin DBS sports car door lock switch, while retaining many of the functions of this famous keyless timer. Jaeger-LeCoultre completely redesigned the micro-transceiver module, its circuit layout, and transmitting antenna from a watchmaking perspective. Jaeger-LeCoultre worked closely with Aston Martin and the R & D process took more than 18 months.

The case and crown of the AMVOX2 DBS Transponder are made of 18K rose gold, which is not only a gorgeous interpretation, but also a status symbol for the two brands in their respective fields.

The dials are extremely delicate, with a suspended metallic gray DBS logo, a separate Aston Martin logo is added to the movement display and a ruthenium gray plywood, and the polished black dial and DBS The dashboard of the sports car remains the same.

There is also a display window on the outer ring position of the dial to expose the internal parts of the chronograph and transponder functions, which is comparable to the brake disc shown in the tire rim of a DBS sports car.

   The bottom of the watch is also made of 18K rose gold, and the DBS logo is clearly marked with black text, which complements the logo on the dial.

  With a black calfskin strap and 18K rose gold pin buckle, the watch is luxurious and elegant.


Functionally speaking, the birth of this watch can be said to be a combination of chronology and automotive engineering. The AMVOX2 DBS Transponder is equipped with a miniature sending system that gives Aston Martin DBS sports car lock and unlock control. At the same time, the vertical start mechanism of the buttonless chronograph is retained. When the driver approaches the sports car, he only needs to press the ‘open’ position of the watch mirror (between 8 o’clock and 9 o’clock), and then he can drive the door opening system. Door in the ‘closed’ position.

The pin at the nine o’clock position of the watch is like the gear of a car. When it is in the middle position, all the timekeeping functions can work normally as described above. On the contrary, when it is on the top, the timekeeping function is locked, and when it is on the bottom, the timer can be started or stopped, but it cannot be reset to zero. It does not require any buttons, and all depends on pressing the watch’s sapphire crystal surface. Operation.

传统 Subverted the traditional button watch, all functions are completed by pressing the buttons on the sapphire glass. This is a traditional subversion, and the entire case of the watch can be rotated at a certain angle. The design features of the AMVOX2 DBS Transponder are complementary to the outstanding Aston Martin sports car. The 270-degree curved design on the black dial is exactly comparable to the instrument panel in a DBS car at night, which echoes with its illuminated numbers and white dial; while the outer ring with a curved polished texture is in the position from 4:00 to 8:00 The hollow design is adopted between them to allow the wearer to appreciate the operation posture of the chronograph racket at any time.

Movement articles:

This superb watch is equipped with the Jaeger-LeCoultre 751E self-winding movement. In addition, developers have to face another major technical challenge: Since the mechanical watch plays the role of Faraday’s cage, The movement provides an electrostatic shield to prevent the accuracy of the movement from being affected; therefore, in order to ensure that the watch has the well-known reliable performance of the Jaeger-LeCoultre movement, and at the same time the repeater can operate without errors even in the vicinity of the metal pendulum. The project, which involved cutting-edge technology and meticulous thought, took eighteen months to complete.

Summary: As a combination of the two top nobles in the field of automobiles and watches, many friends of this watch believe that they have a good idea of ​​its price positioning. Of course, apart from the price factor, this challenge seems to break a few The traditional concept of the watch for hundreds of years has incorporated more high-tech elements. Some watch friends even say that the concept of an ‘Apple’ touchscreen in a watch is indeed very rare in the watch industry, and it is so top-notch. I believe that many people are also exposed for the first time.

Details of Jaeger-LeCoultre AMVOX2 DBS Transponder:
lecoultre / 3791 /


Bulgari: Delicate And Soft, Unique Ingenuity

Able to be full of modern vitality for 35 years, it must be a classic style that can withstand the test of time and is revered and styled by people. The BVLGARIBVLGARI series, which appeared in 1977, is just such a rare treasure, which constantly interprets the legend of time. Bvlgari 2012 BVLGARI BVLGARI LADY series
     When the BVLGARI BVLGARI series was launched, the product was inlaid with the double brand logo on the bevel of the gem. This was destined to subvert the watch design concept. This groundbreaking style design witnessed the consistent vision of the Bulgari brand And has become a widely popular trend nowadays. Today, the BVLGARI BVLGARI series is still leading the trend and continues to innovate as always.
Bvlgari 2012 BVLGARI BVLGARI LADY series
     Bvlgari’s new BVLGARI BVLGARI LADY series of six or three women’s models in 2012 aims to reinterpret this classic style-with a 37 mm case, unique structure and tube design. These styles combine the unique advantages of the collection, namely pure, rigorous aesthetics, and elegant mother-of-pearl and gemstone styles. Adhering to the trendy and contemporary elements of the BVLGARI BVLGARI series 35 years ago, the three new watches reinterpret the modernity of classic styles. Among them, two products use 37 mm steel case, with a unique structure of steel bracelet, the surface is carefully polished with a variety of elements. The seamless connection presents a seamless beauty, bringing a perfect silky experience.
Bvlgari 2012 BVLGARI BVLGARI LADY series
     Both products feature a mother-of-pearl dial, with the hour hand scale using the first model design and the second hand scale with a brilliant-cut diamond shape. Another 2012 BVLGARI BVLGARI LADY shows the charm of the precious metal combination: a steel case with an 18-carat rose gold base in the middle, and a bracelet with gold and steel links.
Bvlgari 2012 BVLGARI BVLGARI LADY series
     The BVLGARI BVLGARI LADY 2012 model is equipped with a mechanical self-winding movement and is decorated with round grains and côtes de Genève. The B77 Calibre self-winding mechanical movement drives the hour, minute and second hands, and the steel version also has a mother-of-pearl dial with date display window and hands. All three styles are equipped with convex-cut tourmalines.
Bvlgari 2012 BVLGARI BVLGARI LADY series
     Since its birth, BVLGARI BVLGARI has become a symbol of crafted wealth with its classic charming, charming and modern style, and has always been committed to creating the favorite products of women.


Interview With The Fourth Generation Of The Lange Family To Help Germany Find The Time With Top Quality

At the ‘Geneva International Haute Horlogerie Exhibition’, Walter Lange is a special character. Wherever the 89-year-old goes, people pay tribute. As the fourth generation of Lange watches, his spirit has become the benchmark for watchmaking.

 Watchmaking alive legend

 Lange is a top watch brand from Germany. In 1845, Ferdinando Adolf Lange (1815 ~ 1875) founded Lange in the small town of Glashütte near Dresden, the capital of Saxony, Germany. After Lange was founded, the town of Glashütte became the center of the German watchmaking industry, and successively founded a number of brands.

 On the last day of World War II in 1945, the main production department of the Lange watch factory was bombed by the Allies. In 1948, the watch factory was nationalized by the regime of the Soviet occupation. In 1951, 7 watchmaking enterprises including Lange in Glashütte were merged to form the ‘Glashütte People’s Watch Factory’, which began mass production of watches with practical starting points. Such as gooseneck trimming, German silver plywood, gold sleeves, hand-carved, etc., disappeared along with the Lange trademark, and the amazing precision crafts are in danger of being lost.

 It was Walter Lange who saved the brand. Born in 1924, he studied watchmaking at the Austrian Watch School at the age of 16. In 1942, Walter joined the army to participate in World War II, during which he was seriously injured twice and escaped during the retreat. In 1945, Walter returned to his hometown of Glashütte as the wounded and joined his father in the reconstruction of the watch factory after the war. After Lange was nationalized, he was fined as a miner for refusing to join the government union organization, and then exiled to the Federal Republic of Germany.

 On October 3, 1990, East and West were unified, and Walter returned to the town of Glashütte. On December 7, he re-registered the Lange trademark on the 145th anniversary of his great-grandfather’s founding. In 1994, when 123 Lange watches carefully created over 3 years were presented at the exhibition, it caused a sensation in the watchmaking industry. Walter has thus become a living legend in the watch industry.

 ‘Cannot lower quality standards for anything’

 Author: What inspired you to rebuild Lange in 1990?

 Lange: The prerequisite is German unification so that I can return to the town of Glashütte. At that time, the rate of unemployment in the town of Glashütte was very high, and the people’s lives were difficult. There is only one industrial consortium left from Democratic Germany. Under the conditions of a market economy, it is impossible to survive. Although I live in Federal Germany, my heart is always beating for the town of Glashütte. I wanted to do something for my hometown, so I decided to rebuild Lange.

 Author: Have you ever thought about rebuilding Lange in Federal Germany?

 Lange: Lange and Glashütte are inseparable, and I can’t imagine setting up a new Lange company elsewhere. My great-grandfather founded it in the town of Glashütte and it has taken root here.

 Author: Why did the company launch the first watches after nearly 4 years of establishment? Did you encounter any difficulties during the reconstruction process?

 Lange: We had nothing at that time, no plant and machinery, and everything had to start from scratch. And we have been interrupted for more than 40 years. Many Swiss brands have been developing and have been a lot ahead. In addition, the company previously produced only pocket watches, but now it is difficult to imagine that it will be converted into watches. The most important thing is that I have always adhered to the philosophy that Lange believes in for more than 100 years-to make the best watches in the world, so we do not easily launch products. Once the products are on the market, they must be comparable to the world’s top brands.

 Author: When the new Lange successfully launched the first watches, what was your mood?

 Lange: Thank God! Lange is finally back at the forefront of the watch industry. Lange’s new look is completely different from other brands’ watches. The first four series, especially the distinctive Lange 1, surpassed everyone’s expectations: it symbolizes Lange’s relentless pursuit of perfect watches. The method combines traditional and innovative elements, and is in line with the old pocket watch. Lange 1’s revolutionary eccentric dial layout, patented large calendar and power reserve display set a new benchmark for the industry. Germany has regained its time!

 Author: Why can Lange achieve such success?

 Lange: Lange represents the essence of traditional German watchmaking, and is unique in the ranks of top watches occupied by Swiss brands. In terms of appearance, Lange’s watches are clean and clear, without complicated decoration, and they have a tough and cold style, which is an extremely high level of aesthetics. In terms of movement, Lange adheres to German traditional watchmaking features, including German silver 3/4 Plywood, gooseneck trimming, hand-engraved balance wheel plywood, blue steel screw-fixed gold sleeve, etc. These traditional essences are derived from Lange’s top pocket watches; in terms of technology, all Lange movements are not only reassembled, but The fineness and perfection of hand polishing and decoration are also unmatched in the industry.

 Author: How does Lange ensure top quality in the world?

 Lange: There are many aspects. Technically, you have to keep innovating and never stop. We have our own watch school, with good designers and watchmakers, tirelessly developing new products. In management, we have many scientific management processes. Technically, we are meticulous and pursue perfection. For example, the second assembly of a watch is unique among all brands. We first assemble and debug the watch for the first time, then disassemble the assembled watch, and then further polish and modify the parts according to the debugging results to ensure the perfect state. After the second assembly and commissioning. Finally, the watch is placed on a circular rotating instrument for several weeks of observation and testing. Once we find the smallest deficiency in quality, we will start over.

 Author: How do you want Lange to continue to develop?

 Lange: I no longer manage the daily business of Lange, but I will still attend some important events. I don’t want to interfere with the work of current managers, but one thing that must be followed forever is to be committed to building the world’s top quality. There must be no slack at any time, and quality standards cannot be lowered because of anything. Quality is our life. Once quality goes wrong and reputation is affected, customers will abandon you. Now we only produce a few thousand watches each year, and we will not expand the production scale in pursuit of profit, producing tens of thousands or even hundreds of thousands of watches.

 ‘I have never been afraid’

 Author: In addition to starting a career, readers are also very interested in your legendary life. Can you tell us about the feelings of an ordinary soldier in World War II?

 Lange: War is a terrible thing, and many people are displaced or even lost their lives. So peace is the most important thing. After World War II, Europe was committed to peace and the European Union was formed. The European Union now has many problems to solve, but in the past Europe had at least one war every 30 years, and now Europe has not had a full-scale war for more than 60 years. But many people don’t see this, people often don’t cherish what has been obtained.

 Author: Have you been scared in the war?

 Lange: I’ve never been scared. It’s really strange. I have no fear of death, nor of failure. If I was afraid, I would not rebuild Lange.

 Author: You are almost 90 years old now, but you made an hour’s report and received an hour’s interview. You didn’t even drool. Can you talk about your longevity secrets?

 Lange: I used to travel by car. When you come to the suburbs on the weekends, you will be active and active again. But since my wife died more than 10 years ago, I have been driving less by myself. People of my age can not do much exercise now, and if physical conditions allow, I will take a walk every day.

 But for healthy longevity, the most important thing is to maintain optimism. A lot of negative news is now published in newspapers and TVs. If you read these news often, you will feel that you are living in a very bad environment. Positive news can have a short impact on people, but negative news can make you feel depressed for a long time. So look more at the positives and less bad news. If you have gone through the Great Depression and World War II, you will know how wonderful your life is now. So I said, as long as you maintain an optimistic spirit, do what you like, and always look forward, you will live a happy and long life.

 Author: Next year is your 90th birthday. How to celebrate?

 Lange: I will find a quiet place to spend the day alone.


Longines Watch Beijing International Equestrian Masters Stage A Sports Fashion Event

On May 10th and 12th, the ‘Longines Beijing International Equestrian Masters’ was grandly held at the ‘Bird’s Nest’ at the China National Stadium. Swiss Longines, with its glorious tradition and outstanding experience in the field of sports timing, is pleased to be the title sponsor and official timekeeper of the 2012 Beijing International Equestrian Masters. Together with this top-level event and star rider, they jointly interpret the extraordinary elegance and noble charm of equestrianism.
    This professional equestrian event, which represents the highest level in Asia, has been officially included in the International Horse League schedule, attracting the full participation of many of the world’s top riders.
    Because of its elegance, precision, traditional resonance and tacit understanding, Longines and equestrianism, a noble sport with the style of the king, have a long history and perfect cooperation for nearly a century. On the 180th anniversary of the brand, Longines is pleased to be the title sponsor and official timekeeper of the 2012 Beijing International Equestrian Masters.
   This professional equestrian event, which represents the highest level in Asia, has been officially included in the international equestrian league schedule. It attracted Ruder Bielbaum, the best rider in the world and the ‘father of German equestrianism’, and from Germany and the United Kingdom. Twelve world-class riders from eight countries including Italy, the Netherlands, Belgium, Australia, Sweden, and Switzerland gathered in the Bird’s Nest to host 20 outstanding riders, including Beijing Olympic rider Li Zhenqiang from the host China, and Chinese national equestrian team member Zhu Meimei Elegant and exciting competition. Titled this year’s Beijing International Equestrian Masters Championship will undoubtedly add another dimension to the field of cooperation between Longines and sports. Longines loves to present an exciting top event for China and the world, and uses this as a platform to spread the profound equestrian culture. , So that more people can experience this ‘king movement’ and experience this noble and elegant lifestyle.
   On May 11, a wonderful opening ceremony opened the magnificent curtain of the current equestrian masters in the bright night of the Bird’s Nest. Xu Zhong, a pianist master and well-known conductor who has won the Knight of the French Literature and Arts, took the guests to a dreamy and noble victory with a beautiful piano sound. The Swiss equestrian name Patric Looser, with an exciting dance on the horse’s back, makes people all amazed by the tantalizing beauty and extraordinary art of this horse and horse. The following night obstacle course was the first open-air night obstacle course in Asia. Spectators can enjoy the exciting performances of some international equestrian riders in the 2012 London Olympic Games in the ‘Bird’s Nest’, the main venue of the 2008 Beijing Olympic Games.