On June 23, 2017, Hublot and Ferrari passionately launched the Hublot Ferrari Special Exhibition for the first time at Beijing SKP. As an example of cooperation between top brands in the field of watchmaking, Hublot and Ferrari join hands for six years to integrate the agility and creativity of machinery. This special exhibition will focus on the masterpieces of Ferrari watches created by Hublot from June 23 to 29. .
The exhibition also displays precious Ferrari models, which can give you a glimpse into the history of sports car design. At the opening, famous actor and ‘racer’ Li Chenyi appeared in the special exhibition, talked about his favorite watch design, and experienced simulated racing devices on the spot. .
Li Chen, who has multiple identities as an actor and a racer, appeared at the opening ceremony and unveiled the exhibition together with Hublot Greater China General Manager Louis Biver. Under the modest appearance, the exhilarating strength and reliable quality made Li Chen overcome difficulties on the road of life. From loyal actors in the eyes of audiences to highly explosive people in reality shows, he constantly broke the limits of image and ability to create Not the same as myself.
As early as 2011, Hublot and Ferrari joined forces to become a global strategic partner. The MP-05 ‘LaFerrari’ watch launched in the field of watchmaking is equipped with a self-produced movement that breaks the world record for power reserve, becoming a tribute to sports car enthusiasts.
And this year, the 70th anniversary of the Techframe Ferrari tourbillon chronograph glorious landing, which not only represents the fusion of Hublot core and Ferrari soul, but also pushes the cooperation between the automotive world and the watchmaking field to a peak. ‘Ferrari is focused on design, Hublot is committed to precision manufacturing’-a disruptive approach to cooperation made Techframe a sensation upon launch: Ferrari’s professional team in Maranello designs watches with three basic building elements unique to sports cars — —The new frame of the Container, Skeleton Middle, and Back Cover has created a precedent in the watchmaking world, stable and exquisite, giving Techframe Ferrari a proud and lightweight physique; the famous P485 Ferrari The red sparkle is presented at the connection of the strap. Among them, the chronograph function button is specially designed as the shape of a sports car pedal, which is both functional and beautiful. The Hublot team in Nyon, Switzerland, uses precision machinery to bring extraordinary power, performance and speed Sensitiveness and other qualities are transformed into reality, perfectly showing Hublot’s concept of ‘art of fusion’.
In this regard, Loic Biver, general manager of Hublot Greater China, said: ‘Sports, performance and technology. The common DNA has allowed Hublot and Ferrari to continue to deepen their cooperation. This special exhibition is not only dedicated to retrospectives, but also hopes to inspire everyone’s desire for creativity. Therefore, it is also a new starting point to guide us to discover more unknowns. ‘—- ** *