Month: October 2020

Hublot Opens Its 70th Boutique In Zurich

According to the Home of Watches, the famous watch brand recently feared that Hublot opened its 70th boutique in Zurich, Switzerland. Zurich is by far the largest city in Switzerland and the richest city in Europe. This time Hublot’s choice to open a new boutique here also proves the brand’s strong strength from another aspect.

 On the same day that the boutique opened, Hublot launched a new website, In addition to the brand’s fine watches, there are many brand football partners, including the famous ball king Bailey.

 At the same time, the Hublot brand also officially announced the invitation to Swiss football player Xherdan Shaqiri, namely Sheldan Shaqiri, to join the brand’s family.

 Sheldon Shakri was born in Gurnee, Kosovo, and has been playing in Switzerland since 1999. In 2001, he moved from Augst to Basel, where he eventually became a professional player through the youth league. In his first season in the Premier League, his first appearance was in a warm-up match against Uruguay in March 2010, and the team eventually lost 1-3. On the afternoon of February 9, 2012, the Bayern Club officially announced that it had reached an agreement on the transfer of Swiss teenager Shakri. The two parties signed the contract until the summer of 2016, and the Swiss genius will report this summer. The contract is from July 1, 2012 to June 30, 2016.

 Sakiri is only 1.69 meters tall, but he is extremely fast, has good feet and is good at creating threats on both sides. He has scored 4 goals and 4 assists in 24 games for Basel this season. Because of his outstanding performance at the club, 20-year-old Shaqiri has been a frequent guest on the Swiss national team under the leadership of German Heathfield. So far he has played 17 times for the national team and scored 4 goals. From the perspective of potential and existing capabilities, Shakri did not lose Royce.

 The boutique in Zurich perfectly interprets the new design concept of Hublot. The 70-square-meter store combines the characteristics of various materials in the design, including oak and wool carpets and the use of various silk fabrics. And embellishment of details.

 The main style reflects the use of materials in the sixteenth century, weakening the visual effects in cabinets and decorations, but it did strengthen the overall feel of the watch. A warm atmosphere is created with different lights, and modern furniture, especially handmade Italian leather sofas, also make the whole look noble and elegant.


Richard Mille Launches Two Limited Edition Watches To Commemorate The 10th Anniversary Of Cooperation With Philip Massa, And Congratulates Massa On The Podium Success In Austria

Felipe Massa finished third this week in Austria and is also the 40th time on his podium in his career. ‘Personally, this is an incredible moment, and it is the same for our entire team. Our team has a glorious past, and we will continue to create a glorious future. Today is significant.’ Philip Massa said. At the end of this year’s eight races, he temporarily ranked sixth in the Drivers’ standings with 62 points.
   The F1 driver from Brazil is the first player to join the Richard Mille sports star team. He has also been a Richard Mille watch test driver, helping Richard Mille achieve amazing achievements in the watchmaking industry. These include testing of the nano-carbon fiber base plate and Alusic alloy case. The nano-carbon fiber base plate was first used on RM 006 FM, and it was widely used in many Richard Mille watches. Alusic alloy case is only used in RM 009 FM.
   Richard Mille and Philip Massa formed a deep friendship in the cooperation. This time, in preparation for the 10th anniversary, Richard Mille specially customized the ’10th Anniversary’ watch series for Philip Massa, including two timepieces-RM 056 and RM 011.
   The RM 056 watch embodies Richard Mille’s most exciting patent innovations, cutting-edge technologies that have a reputation in the fine watchmaking industry. The entire RMCC1 movement is made of grade 5 titanium alloy, and the number of single parts has reached more than 500. This chronograph chronograph movement is undoubtedly one of the most delicate movements in watchmaking. At the same time, this tourbillon movement is also equipped with power reserve, torque display function and a function selector. Just as Philip Massa’s spirit of continuous improvement in the field of racing, the engineers of Richard Mille, who are constantly improving, are constantly improving the movement, carefully adjusting the timing accuracy, and reducing the friction to improve the tracking performance, ensuring the movement is stable for a long time.
   The case of the watch is cut from a single piece of sapphire. After years of research and testing, the cutting process has finally reached the best standard that combines comfort and durability. Regardless of design or technology, this process needs to overcome unprecedented challenges: the processing of sapphire is extremely complicated, and each case takes about 1,000 hours, of which the bezel, main case and bottom case need 430 hours Cutting process and 350-hour polishing process. Therefore, despite the many imitators of this technology, it is still far from Richard Mille.
   Another timepiece in the ‘Tenth Anniversary’ watch series is RM 011. It is named after Philip Massa, and you can see the core idea behind it. RM 011’s movement RMAC1 is Richard Mille’s first flyback chronograph automatic movement. The movement is made of grade 5 titanium alloy, hand polished, and equipped with an annual calendar, a 60-minute flyback timer and a countdown function. The case is made of NTPT® carbon fiber, which is highly resistant to corrosion and unique in shape, which is even more significant for Richard Mille.
   These superb watchmaking skills complement Massa’s own brilliant achievements. In his 13-year racing career, Massa has participated in 218 races, achieved 16 pole positions, 40 podiums, 11 of which won the Grand Prix championship and won a total of 1,012 points (including (3rd place recently in Austria in 2015). He spent most of his career at Ferrari (now with Williams), second in team history and fourth in history.
   The design of the RM 056 and RM 011 is inspired by Philip Massa’s racing color scheme. The collar, pad printing, buttons and crown are decorated in blue or yellow, and the driver’s personal logo is cleverly placed at 1 o’clock. The RM 011 watch sapphire dial cleverly uses Philip Massa’s car number ’19’ instead of the original 12 o’clock. The caseback is engraved with his personal signature, which is also a highlight of this watch.
   The core of the ’10th Anniversary’ watch series is ‘exclusive’. RM 056 is limited to 10 pieces, while RM 011 is limited to 100 pieces.


Glasutti Original Serenade Watch, A Modern And Elegant Feminine Ode

Whether it is a ‘little black dress’, elegant black dance shoes, simple white shirts, or delicate pearl necklaces, every woman likes timeless classics. The already-successful Glashütte Original Serenade watch series adds a new style: elegant black and pure white add color to women’s wrists. Each watch in this collection presents a unique and stunning beauty in unique colors, decorations and materials. This year, Glashütte Original has launched three new Lady Serenade Serenade watches, featuring elegant contrast styles, which highlight the beauty of contrast in the most pleasing way.

Glashütte Original launches a new Serenade watch again, with elegant contrast style, showing the beauty of contrast in a pleasing manner

   In the fine watchmaking world, women have become true trendsetters more than once. As a result, Glashütte Original pays particular attention to the structure of its ladies’ watches and whether they have a flawless style. The new Serenade watch focuses on the beauty of contrast: light and dark, matte and polished surfaces, simple design and wonderful details-classic contrasts like these give the watch a lively, scent-like charm that is irresistible.

Glashütte’s original first elegant serenade watch

   Two watches combine the eternally popular colors of the international fashion world with the brilliance of metal: the elegant dark black dial crafted in Pforzheim by the watchmaker’s internal watchmaker is decorated with a sunburst pattern , And then plated in the plating bath, the black Louisiana alligator leather strap contrasts with the exquisite case made of stainless steel or warm rose gold. The date dial window at 6 o’clock uses the same dark tone as the dial, while the hour markers use the color of the case. This ‘Little Black Dress’ can create a beautiful figure on any occasion.

A carefully crafted elegant dark black dial with a sunburst pattern, a black Louisiana alligator leather strap and a warm rose gold case create an elegant contrast
   The third watch has a modern classic style, and its charm will never go out of style. This is the first time that Glashütte Original has released an elegant gold serenade watch. The middle part of the case is made of classic stainless steel, while the bezel and crown are made of rose gold.

Created by delicate white mother-of-pearl, its rainbow-like luster and natural texture make each watch unique
   The dial is made of delicate white mother-of-pearl, and its rainbow-like luster and natural texture make each watch unique. The mother-of-pearl material is very fragile, which means that extra care must be taken when handling it, especially the fine-grained time scales of gold and silver that need to be hand-applied. A creamy Louisiana alligator leather strap completes the elegance of the watch.

Paired with a creamy Louisiana alligator leather strap to perfect the elegance of the watch
   On three watches, the characteristic line of the series-the curved Roman numeral hour markers are located at 3 o’clock, 9 o’clock and 12 o’clock, respectively, reflecting the elegant luster. They are a perfect match for the delicate, soft curved hour and minute hands and the slender second hand. The end of the second hand bears an ∞ logo, which acts as both a counterweight and a symbol of eternity. The hands of the stainless steel models are made of white gold; the hands of the two gold models are made of rose gold, complemented by gold-plated applique indexes in the same color tone.

The end of the second hand carries an ∞ logo, which acts as both a counterweight and a symbol of eternity

Hands in rose gold with gold-plated applique indexes in the same hue
   The serenade watch’s unique crown is the brand’s feature, and its functional design facilitates the operation of the watch; the crown is decorated with an elegant cabochon-the steel model uses onyx, while the rose gold model uses Is a bright cut diamond. For women who want to add more color to their lives, all three watches are also available with bezel-set diamond versions.

Serenade’s unique crown is the brand’s feature, and its functional design facilitates the operation of the watch

Crown decorated with an elegant cabochon gemstone
   The LadySerenade Serenade watch is equipped with the self-winding movement 39-22. When the crown is pulled out, the movement’s stop-seconds function stops the second hand from moving, allowing the time to be set very precisely. Through the sapphire crystal case back, you can admire the complex movement structure and the exquisite decoration that gives it the ultimate elegant look: exquisite ribbing, chamfered edges and polished finishes on Glashütte’s three-quarter splint and skeleton rotor. Steel parts. At the first sight of the movement, you can also find another feature of Glashütte’s watchmaking art: the gooseneck fine-tuning mechanism-it facilitates the precise adjustment of the speed, and its curved shape further echoes the reputation of this watch .


Thinner, Lighter And More Fashionable Talking About Panerai Pam001312

At the DIVE INTO TIME exhibition in May this year, Panerai launched a new P.9010 movement. Along with it, there are also many new watches, including four stainless steels. Model and an innovative carbon fiber PAM00661. Among them, the stainless steel models are PAM01523 (42mm) and PAM01499 (44mm) with white dials; PAM01392 (42mm) and PAM01312 (44mm) with black dials; and PAM01359 with another all-digital time scale design. Today the editor will introduce you to this PAM01312 watch:

Thinner case

Panerai Luminor Marina 1950 PAM01312
 Looking back at the history of Panerai, in 1993 a limited edition Luminor Marina watch appeared. The appearance of this series was the first blockbuster success example in the history of the Panerai brand. To this day, Luminor Marina watches are still unabated. This new PAM01312 watch is actually an improvement based on the old PAM00312, and the model is also related (analogous to PAM01523 is an upgrade of PAM00523).

Comparison of PAM01312 and PAM00312 case
 The new 1312 case has undergone no small changes, and the editor has done the comparison chart above (left: PAM00312, right: PAM01312), and it is clear that the new watch has been ‘slimmed down.’ Both watches have a 44mm diameter case, while the 1312 equipped with the new P.9010 movement is only 15.6mm thick, 2.3mm thinner than the old 312, and the weight is reduced by almost 40%. The lugs have also become more slender.


 In addition, this watch is in the same vein as all Panerai watches. The case is made of 316L stainless steel, has good corrosion resistance, 44 mm diameter, 300 meters water resistance, and a large black leather strap. At the same time with a stainless steel pin buckle.
Alluring blue seconds

Comparison chart of PAM01312 and PAM00312 dials
 Another change is the adjustment on the dial. From the comparison chart, the previous 312 dial used a green luminous coating, while the new 1312 uses a beige color. At six o’clock also added ‘ ‘Automatic’; in addition, the biggest difference is that the 1312 is equipped with a small blue seconds hand, which I don’t know how many people will be enchanted.

PAM00312 dial

Small blue seconds
 On the 1312 classic black sandwich dial, there are large digital displays and stick-shaped hour markers at the main hour markers, a small seconds dial at 9 o’clock, and a date display at 3 o’clock. Naha style.
More accurate movement

Bottom shell
 The watch uses a transparent case back design. Through the sapphire crystal glass, you can clearly see the structure and polishing effect of the internal P.9010 movement. This new movement was born at the DIVE INTO TIME exhibition held by Panerai this year. In addition, the new design brings more accurate timing functions.

P.9010 movement
 P.9010 self-winding mechanical movement with basic time display, date display and 3-day power reserve function. The diameter of the movement is 13¾ legal minutes and the thickness is 6 mm.
It consists of 200 parts, including 31 gems. Equipped with a two-armed balance wheel splint supporting a vibration frequency of 28,800 times per hour
(4 Hz) balance wheel, the connected device can suspend the balance wheel when the crown is pulled out, so that the time adjustment of the watch can be perfectly synchronized with the time signal. In addition, the P.9010 movement is equipped with a device that can independently
Move the hour hand back and forth one hour without affecting the minute hand, making it easy to adjust. This function is particularly convenient when changing time zones or changing winter and summer time, and adjusting the hour hand can automatically correct the date display at the same time.
Summary: The new P.9010 movement has achieved the new look of PAM01312. The thinner case and more detailed improvements have made this watch with extraordinary temperament and style. I believe that everyone loves Paner The watch fans of the sea will all stay a little more on this watch. At present, this watch has begun to sell, the domestic reference price is RMB 52,800.


Longines Launches Concas V.H.P. 2018 Gold Coast Commonwealth Games Watch

As the official partner and official timekeeper of the 21st Commonwealth Games, Longines proudly presents the Concors V.H.P. 2018 Gold Coast Commonwealth Games watch. This special edition watch is designed to pay tribute to games covering more than 70 Commonwealth countries and regions.

   The Comcast V.H.P. watch symbolizes innovation in the field of quartz, combining high precision, high technology and dynamic appearance, and is characterized by the brand’s iconic elegance. With years of quartz technology experience, Longines relives the success stories of the 1980s. With the release of the Comcast V.H.P. watch, Longines looks back on the close relationship between quartz and quartz technology. The timekeeping activities participated by Longines reflect the pioneering and professionalism of the brand in the field of quartz technology.

   The new Comcast series VHP 2018 Gold Coast Commonwealth Games is equipped with a unique movement, which is known for outstanding travel time accuracy, with an annual error of only ± 5 seconds, and uses a GPD (Gear Position Detection) system, which can be Reset the hands after the watch is affected by vibration or magnetic field. In addition to these attractive features, the movement is also equipped with a battery with a very long life and a perpetual calendar function. Combining cutting-edge technology and dynamic aesthetics, this outstanding watch truly embodies the essence of the Comcast collection. The Comcast V.H.P. watch has become a new benchmark for ultra-precise watches.

   The new Comcast V.H.P. watch uses the bright and colorful logo color of this grand international sports event, and is decorated with the mascot blue koala pattern. Black dial with orange hour markers, printed with red ‘V.H.P.’ lettering, hands, dial and flange hour markers embellished with green details. The case diameter is 41 mm, the case back is engraved with the 2018 Gold Coast Commonwealth Games logo, and decorated with ‘Gold Coast 2018 XXI Commonwealth Games’. Longines Concas V.H.P. 2018 Gold Coast Commonwealth Games watch with stainless steel bracelet and folding safety buckle.