Hublot Greater China General Manager Louis Biver (Loic Biver) and Ferrari F1 World Champion Sebastian Vettel and Ferrari Team Manager Mr. Maurizio Arrivabene celebrated the grand launch of the new Big Bang Ferrari watch in China, and unveiled a new Hublot store in Shanghai Hang Lung Plaza. When the spirit of racing that broke the limit and the passion of professional watchmaking skills collided, this encounter perfectly explained the unique concept of Hublot “becoming the first, unique and different”!
Since November 2011, the collaboration between Hublot and Ferrari has entered its sixth year. Refined and durable, dedicated and professional, the two brands uphold the common pursuit of innovation, extraordinary quality and powerful performance, and work together to continuously expand the boundaries of dreams. Designed for superior functionality is an indispensable philosophy on both sides. Today, Hublot and Ferrari are closely connected to each other and have established channels of interaction in the two major industries.
In this regard, Loic Biver, general manager of Hublot Greater China, said: ‘Ferrari is one of Hublot’s most important partners. This collaboration has blossomed endless inspiration and fully integrated rich elements, which is exactly this idea. The ‘Big Bang’ brought us together. After five years of unremitting efforts, the fruits are obvious to everyone, and the works we have created have received high praise. Every cooperation with Ferrari is full of expectations. , The new Big Bang Ferrari watch represents the perfect match between the DNA of the two brands, and the arrival of Vettel is the finishing touch, bringing red luck to this store. ‘
As the latest masterpiece of the Hublot Ferrari series, the Hublot Big Bang Ferrari watch cleverly combines Hublot’s ultimate pursuit of quality and Ferrari’s ultra-high level of design, expanding the inherently powerful performance and stylish details. To the entire Xinjiang region. This watch is inspired by the infinite creativity and classic elements of the latest Ferrari racing car-the eye-catching yellow calendar window is inspired by the tachometer of the Ferrari racing car, and the legendary Ferrari ‘Spring Horse’ logo is finely carved at 6 o’clock The exhaust fan-shaped second display is located at 9 o’clock, which is dizzying, as if facing the complicated dashboard of a racing car. Looking from the crown, a thin red line shines on the side of the table, just like the charming lines on the rear of the Ferrari LaFerrari sports car. The extended buttons on both sides of the crown are mounted on the rotating lever, the same design as the sports car pedal. The ‘Ferrari’ logo can be seen on the other side of the case, decorated with a bright bright red on the classic ‘sandwich structure’ case. The exquisite curves, meticulously carved details, Ferrari racing elements that always come into view, and a unique new material-one-way carbon fiber version are available. The surging power of the watch is derived from the Unico chronograph movement independently developed by Hublot. The mechanical force of the gear operation makes people relive the warm heartbeat brought by extreme speed.
The guests on the day also witnessed the re-opening of the Hublot Shanghai Hang Lung Plaza store. The newly decorated store fully demonstrated the luxury and innovative brand DNA, and also highlighted Hublot’s creative “art of fusion”. The 85-square-meter specialty store is decorated with black lava stone, black marble floor, graphite leather furniture, glass and polished stainless steel lamps. The contemporary style and design aesthetics complement each other. Pop watch art paintings and pop art elements on the wall decoration make the colors perfectly blend into the palace of time in the explosion and collision, and the jumping colors add a modern and avant-garde feel to the original cold-colored shops.
Extending from Nyon, Switzerland to Maranello, Italy, the connection between Hublot and Ferrari is an infinitely forward track. Since Hublot became Ferrari’s global strategic partner in 2011, the two parties have not only jointly created a number of unparalleled masterpieces of limited edition watches, but also become the industry’s bestseller in the alliance of a comprehensive brand image and commercial promotion. With the BIG BANG Ferrari watch, Hublot has created a series of patented material innovations such as magic gold and red ceramics; the MP-05 ‘LaFerrari’ watch is also equipped with its own production movement that breaks the world record for power reserve. Since the beginning of 2013, Hublot has appeared on the body of the Ferrari team and racer clothing on the F1 circuit. From the management team of the Skuderia Ferrari team to the mechanics, the entire team is fully integrated into the HUBLOT family, igniting the passion of Ferrari fans around the world with unprecedented magic!