Longines Brand Christmas Tree Shines Elegantly In Shanghai, Nanning And Zhengzhou.

[December 20, 2013, Shanghai / Zhengzhou / Nanning, China] Festival carols and bells are like a enthusiastic symphony, bringing this beautiful winter joy and love; flash Bright Christmas trees, golden pine towers, and pure white snowflakes are an indispensable and beautiful scenery in winter, bringing people warmth and gratitude. At this Christmas season, Longines, a famous Swiss watchmaker, continues the brand tradition, warmly creates a dreamy Christmas tree, and builds this landscape that represents a beautiful holiday wish in Shanghai, Nanning and Zhengzhou. The iconic elegant blue The white tone adds a unique landscape to the famous commercial landmarks of the three cities, attracting pedestrians to stop and experience Longines’ over 180 years of elegant tradition. Longines also took this opportunity to condense ingenuity, and chose four fine watches from the Jialan series and Comcast sports timepieces to record the joyous moments of Christmas with extraordinary performance and convey sincere wishes.

      Longines Dream Christmas Tree and Longines Shanghai Hongyi Plaza Direct Store on Nanjing Road Pedestrian Street, Shanghai
Longines Dream Christmas Tree 05: Nanning New Dream Island Shopping Center

Longines Dream Christmas Tree 06: Zhengzhou International Trade Center, Henan

   The Longines Dream Christmas Tree is 12 to 14 meters high, based on the brand’s iconic elegant blue and white. At nightfall, the Christmas tree lights flicker, and the viewer feels as if he is in the midst of a glorious Christmas ocean. Warm and joyful atmosphere. The three Longines Dream Christmas Trees are located in three commercial landmarks, namely Nanjing Road Pedestrian Street in Shanghai, Nanmeng New Dream Island Shopping Center in Guangxi, and Zhengzhou International Trade Center in Henan. Among them, the Christmas tree on Nanjing Road and the brand’s earliest direct-selling store opened in China-Longines Shanghai Hongyi Plaza directly-selling store across the street. From now until January 11th, the brand Christmas tree and the directly-operated stores will pass holiday blessings to millions of pedestrians above ‘China First Street’.
At this time, Longines has also selected four fine watches from the Jialan series and Concas sports timepieces, which has transformed the brand’s more than 180 years of time-honored watchmaking into a gorgeous elegance on the wrist . The Concas diving stainless steel chronograph men’s watch and the Concas series stainless steel ceramic diamond women’s watch are red and white with the classic Christmas colors, which are more and more gorgeous under the innovative interpretation of Longines. The Jialan series of women’s watches with hundreds of diamonds is starry and dazzling, while the men’s watches of the same series are tailor-made for elegant gentlemen who advocating simplicity. At the moment when the gift is opened, the exquisite timepiece masterpiece seems to make the warm and beautiful time of the festival eternal.
[Watch description]

Longines Concas Diving Series Stainless Steel Men’s Watch Watch Number: L3.696.4.19.6 Price: RMB 17,500
A model of diving watches, the Longines HydroConquest aims to be the timepiece of choice for divers and water sports enthusiasts. This chronograph has a diameter of 41 mm and is equipped with Longines exclusive automatic column-wheel mechanical movement L688, which displays the hours and minutes and the date at 4:30; and 30 minutes and 12 hours at 3 o’clock and 6 o’clock respectively. Chronograph, small seconds at 9 o’clock. Nine Arabic numerals coated with Super-LumiNova® on a milky surface. This timepiece has a stainless steel case with a screwed cap and crown, a red unidirectional spiral bezel, and side guards for the crown. The stainless steel bracelet adds a sporty touch to the watch.
Technical Parameters
Watch number L3.696.4.19.6
Movement Mechanical movement with automatic winding, column wheel chronograph and stopwatch device:
L688.2 movement (ETA A08.L01)
13¼ francs, 27 jewel bearings, 28,800 vibrations / hour
Energy reserve up to 54 hours
Function Hour, minute, second and date display
Central chronograph seconds hand
30-minute cumulative dial at 3 o’clock
12-hour cumulative dial at 6 o’clock
Case Stainless steel round case, diameter 41 mm
Scratch-resistant sapphire crystal (coated with multiple reflective films)
Spiral case back, spiral crown with protective cover
Unidirectional spiral bezel
Water resistance up to 300 meters (30 atmospheric pressure)
Surface Creamy surface, 9 Super-LumiNova®
Red bezel
Hands Smooth rhodium-plated Super-LumiNova®
Bracelet / strap The stainless steel bracelet with double safety folding clasp allows fine-tuning during diving
Longines Concas Series Stainless Steel Ceramic Diamond Women’s Watch Watch Number: L3.257.4.87.7 Price: RMB 13,400
The combination of sparkling diamonds and vibrant ceramics makes the Longines Concas women’s diamond watch show elegant beauty and practicality of sports and leisure. The round stainless steel case has a crown with wing protection and a built-in L250 quartz movement. This model can display hours, minutes, seconds and dates. The white mother-of-pearl dial has 11 diamond moments and a date display at 3 o’clock. With a stainless steel bracelet inlaid with white ceramic in the middle, the Longines Concas Women’s Diamond Watch has a screw-in back cover and is water-resistant to 300 meters.
Technical Parameters
Watch number L3.257.4.87.7
Movement Quartz L250
Function Hour, minute, second and date display
Case Stainless steel round case, diameter 29.5 mm
Scratch-resistant sapphire crystal (coated with multiple reflective films)
Spiral case back, spiral crown with protective cover
Water resistance up to 300 meters (30 atmospheric pressure)
Surface White mother-of-pearl, white ceramic bezel with 12 diamond-set hour markers
Hands Silver-polished hands
Bracelet / Bracelet Stainless steel ceramic phase bracelet with tri-fold safety clasp and push-open mechanism

Longines Jialan Series One Hundred Diamond Women’s Watch Watch Number: L4.308.0.97.6 Price: Not priced
The Longines La Grande Classique de Longines 100 Diamonds adheres to the classic elegance of the Longines Jialan series. The slim and smooth ultra-thin streamlined design relies on the light of 100 diamonds, exuding extreme elegance. This stainless steel watch is 29 mm in diameter and features a quartz movement L209. The blue reflective dial is set with 12 diamond hour markers and the silver rod-shaped hands add to the beauty of this timepiece with a stainless steel bracelet.
Technical Parameters
Watch number L4.308.0.97.6
Movement Quartz L209.2 (ETA E03.001)
Function Clock and minutes
Case Round, stainless steel, 29 mm diameter, set with 100 diamonds
Scratch-resistant sapphire crystal
Water-resistant to 30 meters (3 atmospheric pressures)
Surface Blue reflective surface with 12 diamond-set hour markers
Pointer silver rod pointer
Bracelet / Bracelet Integrated stainless steel bracelet with triple safety folding clasp and push-open mechanism
Longines Jialan Series Stainless Steel Diamond Men’s Watch Watch Number: L4.709.4.58.6 Price: RMB 13,400
The Longines Jia Lan series stainless steel diamond men’s watch with its ultra-thin and streamlined design fully interprets Longines’ elegant and subtle watchmaking style. Stainless steel case with built-in L420 quartz movement, only 4.4 mm thick. Protected by anti-reflective and hard-to-wear sapphire crystals, the deep black dial is set with 12 top diamond small scales, and the dial diameter is 33 mm. The stainless steel strap is equipped with a safety buckle, which is both rigid and flexible, and waterproof to 30 meters, which is the best choice for mature and wise men.
Technical Parameters
Watch number L4.709.4.58.6
Movement Quartz L420
Function Clock and minutes
Case Round, stainless steel, 33 mm diameter
Scratch-resistant sapphire crystal
Water-resistant to 30 meters (3 atmospheric pressures)
Surface Black lacquered surface with 12 diamond-set hour markers
Pointer silver rod pointer
Bracelet / Bracelet Integrated stainless steel bracelet with triple safety folding clasp and push-open mechanism

Classic Story Goes On Girard-perregaux Laureato Skeleton Flying Tourbillon

Since its launch in 1975, Girard-Perregaux’s bold and avant-garde Laureato laurel series watches with a unique aesthetic design of the octagonal bezel are a major recognition of the brand. One of the best performing watches. In order to continue this classic touch, Girard Perregaux launched four different Laureato laurel series watches at the 2018 Haute Horlogerie Show in Geneva. This time, it is the skeleton flying tourbillon watch.

The Laureato series has continued to evolve in recent years since it was re-engraved on the market. In 2018, Girard Perregaux launched a skeleton tourbillon version to strengthen the depth of the series.

As early as the Laureato Laurel Collection returned in 2016, the brand celebrated the 225th anniversary of Girard-Perregaux as a limited edition watch and continued to expand one year later to become one of the brand’s most successful watch collections. . In 2017, La Esmeralda Tourbillon brought GP Girard-Perregaux to the Tourbillon Watch Award at the Grand Prix de la Haute Couture (GPHG), which rewarded this belief in perfection.

The bold and avant-garde Laureato laurel watch with a unique aesthetic design and octagonal bezel is a recognized pioneer in the field of watch design.

The bold and avant-garde Laureato laurel series watch with a unique aesthetic design of the octagonal bezel is a recognized pioneer in the field of watch design. This elegant appearance design also contains a perfect timepiece model advocating nature. The first Laureato laurel series watch launched in 1975, equipped with an ultra-precise quartz movement with a vibration frequency of 32,768 Hz, became the standard of the watchmaking industry and was one of the best performing watches at the time. In order to demonstrate Girard-Perregaux’s watchmaking process and reiterate the brand’s traditional cherishment of the aesthetic standards of transparency, watchmakers deliberately made the Laureato Skeleton Tourbillon skeleton tourbillon watch’s GP09520 large automatic movement of the plate, bridge and Automatic plate openwork. No matter from the face plate or the sapphire crystal back cover, you can appreciate the ultimate ‘hollow-out’ technology of fine grinding and decoration. Each piece is hand-made by the watchmaker, so that connoisseurs can appreciate this more deeply. The internal mechanical structure of the movement developed by the brand is only assembled by 262 parts.

The watch is fitted with an 18K rose gold or white gold case, lined with the same kind of precious metal bracelets that have a contemporary design, and the integrated structure design is fascinating at first sight.

This movement with contemporary design elements and hand-made quality to the highest standards, each part has a perfect hand-chamfering process, cleverly making the entire mechanical structure as suspended in a 42mm diameter 18K rose gold or white gold case within. Finally, in order to make the movement into a kinetic sculpture and present it in front of the eyes, the faceplate uses a very simple and beautiful design, retaining only the hour-marker ring, gold-plated hour scale and brand imprint. The simple design elements and the PVD-processed movement components make the overall visual effect of the movement more perfect, which makes the flying tourbillon proudly dance on this miniature stage.

The hollow design allows the watch to carefully appreciate the delicate polishing process of the watch, whether it is the front or the case back.

In addition, the traditional Clou de Paris faceplate pattern contrasts favorably with the hour-shaped hour markers in a more dynamic shape, and the blue steel hands are perfectly embellished, giving the faceplate an aesthetic harmony. The watch is fitted with an 18K rose gold or white gold case with a diameter of 42 mm, lined with the same kind of precious metal bracelet with a contemporary design sense. This integrated structure design is fascinating at first sight.

Laureato skeleton flying tourbillon watch

Rose gold material / GP09520 self-winding movement / hour and minute display / tourbillon device / sapphire crystal mirror, transparent bottom cover / table diameter 42mm / reference price: 828,000 RMB