This year, Longines celebrates his 175-year history. Founded in Saint-Imier in 1832, the company inherits a rich tradition with a forward-looking pursuit of the future. He celebrated this monumental moment at the La Cité du Temps. In Geneva. A jewellery watch, Longines 175, was launched at the ceremony, and an exhibition showing the history of Longines opened. At the press conference, Nick Hayek, CEO of Swatch Group and Walter von Känel, President of Longines Longines, showed everyone the new Longines Master Collection Retrograde watch, a flagship model with a unique feature that highlights the system Table tradition. Finally, Longines also took advantage of this celebration to publish a book recording the extraordinary technical tradition of Longines. The title is ‘The Core of an Industry-Longines Watch Movement (1832-2007)-Tradition, Technology and Innovation. ‘
175 diamonds represent 175 years of history
To commemorate this historical moment and to present a good gift to the ladies, Longines, which is marked by a flying wing hourglass, has designed a special ladies watch to showcase the brand’s long tradition in aesthetics and passed down from generation to generation Elegant taste. This jewellery watch is produced in a limited edition of 175 pieces, and its surface is decorated with 175 diamonds. It is beautiful and elegant as a gift for the 175th anniversary of the brand.
The Longines Master Collection Retrograde
Longines Longines also launched a men’s watch to show his many years of watchmaking heritage and unremitting pursuit of elegance, that is, Longines Master Collection Retrograde. This new watch uses an automatic mechanical calibre movement, specially developed by ETA for Longines Longines. This is a flagship model specially designed to fully showcase Longines’s watchmaking tradition.
‘The core of an industry’
Longines has published a book on many watch movements developed by the company during the first fifty years of the nineteenth century and in recent years. This book is written by Patrick Linder, a young researcher specializing in the history of watchmaking. The book analyzes the details of how the production of watch caliber movements at various key stages in the development of the watch industry has evolved. This book proposes and comprehensively describes various aspects of the development of Longines industry.
Longines Museum: a true portrayal of Longines history
In honor of 175 years of experience in Saint-Imier, Longines donated two new rooms to his museum. Now there are the crystallization of the watchmaking industry for fifty years (1957-2007), and the other room shows the development of the company’s advertising; both exhibition halls have witnessed the rich history of the Flying Hourglass brand. Longines also exhibited the factory records, which listed all the watches made in this factory.
After the celebration on September 26th, this 175-year-old exhibition in La Cité du Temps. Will be open until October 14th.
La Cité du Temps. The City of Time, located in the heart of Geneva, the Pont de la Machine, has become a symbol of the city since 1840. It was originally built to supply water to the new public fountains and has since become a symbol of the city’s industrial growth. The building on this bridge has been managed by the Swatch Group since 2005 as the La Cité du Temps. The center of Time City is a unique and interactive place for permanent and temporary exhibitions.
From 1832, Longines based in Switzerland’s Saint-Imier, began his professional production of 175-year-old watches and more than 125 years of world championships. Timers for major events and the sporting tradition of global strategic partners. In more than 130 countries, Longines, as part of the Swatch Group, is leading the world’s watch production trend.