Month: December 2014

Save The Global Environment Watchmaking Brands In Action

In this era of emphasizing corporate social responsibility, many companies have begun to devote themselves to philanthropy rather than high-profile exposure star ambassadors to shape the brand image. The performance of the watchmaking industry is particularly outstanding. Watches are often closely related to sports and outdoor adventures. The efforts to protect the environment make the connection more real and close, and watch fans hope to do their part for this. From helping to pick up beach litter to funding complete scientific research projects, eight watchmaking brands actively fulfill their social responsibilities and are committed to protecting the cleanliness, safety, and integrity of the planet.

Heal the ocean

   The ocean is a focus that attracts a lot of attention. Omega, Oris, Breitling, Blancpain, CarlF. Bucherer and Rolex all support marine protection in their own ways. They are also the mainstay of diving watches. manufacturer. Part of the sales of the Omega Seahorse Series Ocean Universe Watch is specifically funded for the Beautiful Planet Foundation to raise public awareness of marine environmental issues and promote sustainable development concepts. In addition, the brand has launched two environmental protection projects in Tanakak Island and Bahoi, Indonesia, one of which focuses on protecting the ecosystem and coral reefs in northern Sulawesi. At the same time, Omega also co-produced the award-winning documentary ‘Marine Universe’, reminding the world to defend the ocean, it is urgent.

   The Breitling Super Marine Culture series supports the Marine Conservation Association and is committed to maintaining the health of marine ecology and clean beaches. In the past 30 years, the Marine Conservation Association has organized tens of thousands of clean-up beach operations in 153 countries and regions. Breitling’s new Super Marine Culture series “Marine Conservation Association” limited edition watch is born for this purpose. This watch was launched in May this year at the Bali Beach Cleanup to support the Ocean Conservation Association’s goals and clear the beach. plastic. The Breitling Surfers Action Team also contributed to the clean beach action, including the famous surfer Kelly Slater from the United States and two Australian athletes Sally Fitzbond and Stephanie Gilmore.

   Blancpain also helps to protect the ocean and contribute to environmental protection through special edition Fifty Fathoms watches. The brand promises to donate 1,000 euros, or a total of 250,000 euros, for every fifty new “Limited Ocean” series 2018 new limited edition watches sold, to continue to help the long-term development of marine protection. Today, Blancpain has co-funded 18 scientific expeditions and has helped to increase the area of ​​marine protected areas by 4 million square kilometers, doubling the total area of ​​marine protected areas worldwide.

Protecting endangered species

   Every watch from Oris Marine Protection Trident is dedicated to the corresponding environmental protection project. The Blue Whale Limited Edition (200 pieces) supports the work of the Whale and Dolphin Conservation Society to create safe habitats for these endangered species. The third generation of the Great Barrier Reef Limited Edition (2,000 pieces) supports the Coral Reef Recovery Foundation’s project to rebuild a severely affected coral reef. The Clean Ocean Limited Edition (2,000 pieces) supports the Pacific Garbage Screening Program, and the agency is developing a technology to intercept plastics before they enter the ocean. Each watch comes with a special case made of environmentally friendly algae and recycled plastic.

   The Bucherer Plavich deep dive watch ‘Black Devil Fish Special’ is dedicated to saving the endangered devil fish. Part of the sales proceeds will be donated to the ‘Devil Fish Foundation’, a British charity active in 20 countries. The organization’s mission is to conserve marine ecology and protect the living environment of endangered devil fish. The ‘Ghost Fish Foundation’ leads a global research project to promote conservation awareness to help protect the tame giant black devil fish. Bucherer’s funding was specifically used to launch a research project this year in the waters of Yucatan Peninsula, Mexico, to understand the migration and behavioral patterns of manta rays.

Social care

   Rolex’s ‘Protect the Earth, Perpetual Action’ project covers land, sea and sky, integrating the brand’s environmental protection initiative into a three-pronged approach: cooperation with the National Geographic Society (Rolex has been working with the society since the 1950s) Everest expedition to study the impact of climate change; continued support for ocean scientist Dr. Sylvia Earl’s Blue Mission marine protection program to save hotspots threatened by environmental degradation; and the Rolex Award for outstanding talent for recognition and promotion Pioneering human well-being and protecting the global environment. One plan involves the use of previously unrecycled plastics to make parts in cars and electronics.

   Chopard’s conservation efforts focus on tracing the supply chain as part of its approach to supporting the Sustainable Road to Luxury Goods. The company has committed to procuring and using as much ‘fair mining’ certified gold puppets as possible. ‘Fair mining’ is a certification label that guarantees that gold comes from responsible artisanal gold cooperatives and small mining sites, and involves strict working conditions standards, including fair treatment of labor, prohibition of child labor, and social development and environmental protection during the mining process. Chopard can produce all the gold alloys needed in the in-house foundry, and up to 70% of the production waste (gold that has entered production activities) is recycled, which means that ‘fair mining’ certified gold can achieve a closed cycle.

   When buying a watch, the relationship between brand and environment should not be the sole criterion for judgment, but it is also an important factor to be remembered and considered, which adds an additional weight to the final decision. Of course, since most of these watches are issued in limited editions, they are even rarer, which increases the potential for value preservation. (Photo / text watch home compiled by Xu Chaoyang)


Mature Workplace–life Experienced Is Always Beautiful And Touching

Smooth and clean ponytails, dark suits, pointed heels, and high-end commercial vehicles have become the strong woman images in many people’s hearts. Speeches, conferences, interviews, business trips, and dinners have become the main content of life. The black schedule is a headache … It seems that work and life can never be balanced. What substance can make you inject energy instantly? Is a gold watch enough? of course!

Tank Anglaise yellow gold model, alligator strap

 Continuing the consistent style of Intan, this new model also adopts the crown design style of the series watches. It is more comfortable to wear and looks more sophisticated. The luxurious crocodile leather strap uses the best coloring technology. The color is covered on the surface of the leather. This dark brown does not have an aggressive posture, but has a luxurious texture. You who walk on the cutting edge of the workplace, compared to those fresh and colorful workplace, you can always show the maturity and elegance just right. Or the workplace dress is plain, but wearing such a watch, under the neutral atmosphere, reveals the golden light and high-quality preferences emitted from the heart. This color can always make you a trend pointer on various occasions. The speeches in the conference hall raised their hands to reveal their wisdom and mature professional charm. Raising his hands inadvertently, quietly revealing a touch of golden luster from the cuffs, and under the tough and deep temperament of senior women, it shows the essence of elutriation after years of baptism.
 For dinner, whether it’s a private party or a business dinner, this watch can make your dress more eye-catching and improve your taste. Roman numerals, like melodious notes in a cello, float into the dial and merge into art. The gold case is sparkling but rich in content, with a dark strap, not too luxurious, but not too public. When the charm contained in each inch of gold case becomes light, let your charm fade away. It can always cope with various occasions perfectly with you, let the same person meet you in all directions.
 To understand Yingtan’s overall style and charm, it is not enough to appreciate its charm from women’s watches alone. The Men’s Intan is even more prominent in the attributes given to its collection. If there is only one choice in life, then Yingtan is a great choice for urban men.
 Tank Anglaise white gold large model, crocodile leather strap

Similarly, in accordance with the choice of men, Queen Intan is always the best choice for business elites. The square case is more domineering and powerful than the round case, and the blue hands symbolize the vast and unrestrained inner world, giving the most accurate direction to the dream. Seeing the second hand passing, I didn’t feel tired at all. Out of rudeness and vulgarity, the men who choose tanks are mostly restrained and humble, but at the same time they have no shortage of artistic temperament. The alligator leather strap is noble, but also has a wild charm. While the white gold material highlights the taste, it also shows the nobility.
 Tank Anglaise small model in rose gold and diamonds, alligator strap

 Of course, in addition to the black and white gold models, there are more luxurious rose gold watch with diamonds with rose gold case models to choose from. It is the same as white gold in terms of collocation, but it is relatively more able to highlight the luxury and nobility of precious metal materials. This small rose-gold and diamond-studded style will be easier to match with the line head. It can be used as a versatile style for ladies at banquets or daily life.
In summary: Intan belongs to the highly watched series of tank watches. Its positioning is exactly like a car. Compatible with any occasion, such as business, home and travel. At any wonderful moment in life, Yingtan’s company can always add color to your look. It is a must-have style for watch fans, and it is the only choice for many people. Choosing Intan is, in a sense, choosing an elegant and calm lifestyle.